{"id":7007,"date":"2023-11-15T12:04:07","date_gmt":"2023-11-15T11:04:07","guid":{"rendered":"https:\/\/www.onfarm.eu\/zmente-svuj-vztah-k-jidlu\/"},"modified":"2023-11-16T15:25:49","modified_gmt":"2023-11-16T14:25:49","slug":"zmente-svuj-vztah-k-jidlu","status":"publish","type":"page","link":"https:\/\/www.onfarm.eu\/cs\/zmente-svuj-vztah-k-jidlu\/","title":{"rendered":"Zm\u011b\u0148te sv\u016fj vztah k j\u00eddlu!"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container fusion-parallax-none nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: var(--awb-color1);background-image: url(&quot;https:\/\/www.onfarm.eu\/wp-content\/uploads\/2023\/01\/pexels-pixabay-39511-300x200.jpg&quot;);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:var(--awb-color3);border-style:solid;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;\" data-preload-img=\"https:\/\/www.onfarm.eu\/wp-content\/uploads\/2023\/01\/pexels-pixabay-39511-300x200.jpg\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-align-content-center fusion-flex-justify-content-center\" style=\"max-width:1393.6px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_2_3 2_3 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;background-color:rgba(0,0,0,0.5);padding: 10px 5px 10px 5px;\"><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-1{margin-top:40px!important; margin-right:0px!important;margin-bottom:40px!important;margin-left:0px!important;}}@media only screen and (max-width:768px) {.fusion-title.fusion-title-1{margin-top:10px!important; margin-right:0px!important;margin-bottom:10px!important; margin-left:0px!important;}}<\/style><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-one\" style=\"font-size:50px;margin-top:40px;margin-right:0px;margin-bottom:40px;margin-left:0px;\"><h1 class=\"title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;color:var(--awb-color1);--fontSize:50;line-height:var(--awb-typography1-line-height);\">Zm\u011b\u0148te sv\u016fj vztah k j\u00eddlu!<\/h1><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-0{width:66.666666666667% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-0 > .fusion-column-wrapper {padding-top : 10px !important;padding-right : 5px !important;margin-right : 2.88%;padding-bottom : 10px !important;padding-left : 5px !important;margin-left : 2.88%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-0{width:66.666666666667% !important;order : 0;}.fusion-builder-column-0 > .fusion-column-wrapper {margin-right : 2.88%;margin-left : 2.88%;}}@media only screen and (max-width:768px) {.fusion-body .fusion-builder-column-0{width:100% !important;order : 0;}.fusion-builder-column-0 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-1{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;min-height:450px;}<\/style><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: var(--awb-color1);background-position: left top;background-repeat: repeat-x;border-width: 0px 0px 0px 0px;border-color:var(--awb-color3);border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1393.6px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-1\"><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-1{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-1 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-1{width:100% !important;order : 0;}.fusion-builder-column-1 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:768px) {.fusion-body .fusion-builder-column-1{width:100% !important;order : 0;}.fusion-builder-column-1 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-2\"><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-2{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-2 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-2{width:100% !important;order : 0;}.fusion-builder-column-2 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:768px) {.fusion-body .fusion-builder-column-2{width:100% !important;order : 0;}.fusion-builder-column-2 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-3 fusion-text-no-margin\" style=\"margin-top:35px;margin-bottom:35px;\"><p>P\u0159i pohledu na kr\u00e1tk\u00e9 dodavatelsk\u00e9 \u0159et\u011bzce potravin je pro nalezen\u00ed hodnoty va\u0161ich produkt\u016f nejv\u011bt\u0161\u00ed v\u00fdzvou p\u0159ekonat pohodl\u00ed va\u0161eho b\u011b\u017en\u00e9ho \u017eivota a postup\u016f. C\u00edlem tohoto modulu je poskytnout n\u011bkolik n\u00e1pad\u016f a tip\u016f, jak zem\u011bd\u011blsk\u00fdm produkt\u016fm vytvo\u0159it p\u0159idanou hodnotu. Z\u00edsk\u00e1te n\u011bkolik praktick\u00fdch n\u00e1vrh\u016f spolu s konkr\u00e9tn\u00edmi p\u0159\u00edklady od inovativn\u00edch farm\u00e1\u0159\u016f z Nizozemska. Modul je rozd\u011blen do \u010dty\u0159 hlavn\u00edch lekc\u00ed: \u201ecelek znamen\u00e1 v\u0161e\u201c (vyu\u017eit\u00ed va\u0161ich produkt\u016f jako celku), \u201e\u010d\u00edm se v\u00e1\u0161 produkt li\u0161\u00ed\u201c (nalezen\u00ed va\u0161\u00ed p\u0159idan\u00e9 hodnoty), \u201evyu\u017eit\u00ed (m\u00edstn\u00ed) gastronomie\u201c (prodej m\u00edstn\u00edm restaurac\u00edm, kav\u00e1rn\u00e1m&#8230;) a nakonec \u201epl\u00fdtv\u00e1n\u00ed je p\u0159ece takov\u00e1 \u0161koda\u201c (vn\u00edm\u00e1n\u00ed odpadn\u00edho produktu jako p\u0159\u00edle\u017eitosti). Tyto kapitoly ukazuj\u00ed jen n\u011bkolik zp\u016fsob\u016f, jak m\u016f\u017eete vytvo\u0159it p\u0159idanou hodnotu zem\u011bd\u011blsk\u00fdm produkt\u016fm, ale jeliko\u017e sv\u011bt je pln\u00fd dal\u0161\u00edch mo\u017enost\u00ed, byli bychom r\u00e1di, kdybyste se t\u011bmito p\u0159\u00edpady inspirovali, ale pot\u00e9 si je p\u0159izp\u016fsobili sv\u00e9mu kontextu a osobn\u00ed zku\u0161enosti.<\/p>\n<p><strong>Z\u00e1m\u011bry a c\u00edle<\/strong><\/p>\n<ul>\n<li>Poskytnut\u00ed n\u00e1vrh\u016f, jak vytvo\u0159it p\u0159idanou hodnotu zem\u011bd\u011blsk\u00fdm produkt\u016fm.<\/li>\n<li>Uk\u00e1zka konkr\u00e9tn\u00edch p\u0159\u00edklad\u016f inovativn\u00edch zem\u011bd\u011blsk\u00fdch podnik\u016f.<\/li>\n<li>Inspirace k p\u0159izp\u016fsoben\u00ed t\u011bchto p\u0159\u00edklad\u016f va\u0161\u00ed m\u00edstn\u00ed realit\u011b.<\/li>\n<\/ul>\n<\/div><div ><style>.fusion-button.button-1{border-radius:4px 4px 4px 4px;}<\/style><a class=\"fusion-button button-flat fusion-button-default-size button-default button-1 fusion-button-default-span fusion-button-default-type\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.onfarm.eu\/wp-content\/uploads\/2023\/11\/ONFARM_PR4_Module_F_CZ_final.pdf\"><span class=\"fusion-button-text\">ST\u00c1HNOUT PDF<\/span><\/a><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-3{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-3 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-3{width:100% !important;order : 0;}.fusion-builder-column-3 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:768px) {.fusion-body .fusion-builder-column-3{width:100% !important;order : 0;}.fusion-builder-column-3 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-2{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 100px;padding-left : 0px;}<\/style><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: var(--awb-color1);background-position: left top;background-repeat: repeat-x;border-width: 0px 0px 0px 0px;border-color:var(--awb-color3);border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1393.6px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\">#accordion-7007-1 .fusion-panel:hover{ border-color: var(--awb-color3) } #accordion-7007-1 .fusion-panel { border-color:var(--awb-color3); }.fusion-accordian  #accordion-7007-1 .panel-title a .fa-fusion-box{ color: var(--awb-color1);}.fusion-accordian  #accordion-7007-1 .panel-title a .fa-fusion-box:before{ font-size: 16px; width: 16px;}.fusion-accordian  #accordion-7007-1 .panel-title a{font-size:25px;color:var(--awb-color8);font-family:\"IBM Plex Sans\";font-weight:500;}.fusion-accordian  #accordion-7007-1 .toggle-content{font-size:18px;color:var(--awb-color8);font-family:\"IBM Plex Sans\";font-weight:400;}.fusion-accordian  #accordion-7007-1 .fa-fusion-box { background-color: #abd752;border-color: #abd752;}.fusion-accordian  #accordion-7007-1 .panel-title a:not(.active):hover, #accordion-7007-1 .fusion-toggle-boxed-mode:hover .panel-title a { color: var(--awb-color4);}.fusion-accordian  #accordion-7007-1 .panel-title .active .fa-fusion-box,.fusion-accordian  #accordion-7007-1 .panel-title a:not(.active):hover .fa-fusion-box { background-color: var(--awb-color4)!important;border-color: var(--awb-color4)!important;}<\/style><div class=\"accordian fusion-accordian\"><div class=\"panel-group\" id=\"accordion-7007-1\"><style type=\"text\/css\">.fusion-accordian  #accordion-7007-1 .panel-ff48e658230cccd66 .panel-title a{}.fusion-accordian  #accordion-7007-1 .panel-ff48e658230cccd66 .toggle-content{}<\/style><div class=\"fusion-panel panel-default panel-ff48e658230cccd66\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\"><a aria-expanded=\"false\" aria-controls=\"ff48e658230cccd66\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-7007-1\" data-target=\"#ff48e658230cccd66\" href=\"#ff48e658230cccd66\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Seznam kapitol<\/span><\/a><\/h4><\/div><div id=\"ff48e658230cccd66\" class=\"panel-collapse collapse \"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>1. Vytvo\u0159te p\u0159idanou hodnotu sv\u00fdm zem\u011bd\u011blsk\u00fdm produkt\u016fm: vyu\u017eijte je cel\u00e9!<br \/>\n2. \u010c\u00edm se v\u00e1\u0161 produkt li\u0161\u00ed od ostatn\u00edch?<br \/>\n3. Vyu\u017eit\u00ed (m\u00edstn\u00ed) gastronomie<br \/>\n4. Pl\u00fdtv\u00e1n\u00ed je p\u0159ece takov\u00e1 \u0161koda<\/p>\n<\/div><\/div><\/div><style type=\"text\/css\">.fusion-accordian  #accordion-7007-1 .panel-b5f8664f583bbe185 .panel-title a{}.fusion-accordian  #accordion-7007-1 .panel-b5f8664f583bbe185 .toggle-content{}<\/style><div class=\"fusion-panel panel-default panel-b5f8664f583bbe185\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\"><a aria-expanded=\"false\" aria-controls=\"b5f8664f583bbe185\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-7007-1\" data-target=\"#b5f8664f583bbe185\" href=\"#b5f8664f583bbe185\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Kapitola 1: Vytvo\u0159te p\u0159idanou hodnotu sv\u00fdm zem\u011bd\u011blsk\u00fdm produkt\u016fm: vyu\u017eijte je cel\u00e9!<\/span><\/a><\/h4><\/div><div id=\"b5f8664f583bbe185\" class=\"panel-collapse collapse \"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>Prvn\u00edm zp\u016fsobem, jak p\u0159idat hodnotu va\u0161emu zem\u011bd\u011blsk\u00e9mu produktu, je jejich \u00fapln\u00e9 vyu\u017eit\u00ed, zde m\u00e1te k objevov\u00e1n\u00ed celou \u0159adu mo\u017enost\u00ed. Existuje zp\u016fsob, jak se vyhnout rozd\u011blen\u00ed va\u0161eho zem\u011bd\u011blsk\u00e9ho produktu na r\u016fzn\u00e9 \u010d\u00e1sti a m\u00edsto toho jej zcela vyu\u017e\u00edt? Existuje zp\u016fsob, jak kombinac\u00ed dvou produkt\u016f dos\u00e1hnout vy\u0161\u0161\u00ed hodnoty ne\u017e jejich prost\u00fdm prodejem samostatn\u011b? To by mohlo va\u0161emu produktu p\u0159in\u00e9st p\u0159idanou hodnotu.<\/p>\n<p>Vezm\u011bme si <a href=\"https:\/\/www.remeker.nl\/\"><u>p\u0159\u00edklad s\u00fdr\u00e1rny Remeker<\/u><\/a>, kter\u00e1 je proslul\u00e1 svou vysokou kvalitou s\u00fdr\u016f.<img decoding=\"async\" class=\"lazyload size-full wp-image-7010 alignright\" src=\"https:\/\/www.onfarm.eu\/wp-content\/uploads\/2023\/11\/Obrazek1.jpg\" data-orig-src=\"https:\/\/www.onfarm.eu\/wp-content\/uploads\/2023\/11\/Obrazek1.jpg\" alt=\"\" width=\"209\" height=\"209\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27209%27%20height%3D%27209%27%20viewBox%3D%270%200%20209%20209%27%3E%3Crect%20width%3D%27209%27%20height%3D%27209%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.onfarm.eu\/wp-content\/uploads\/2023\/11\/Obrazek1-66x66.jpg 66w, https:\/\/www.onfarm.eu\/wp-content\/uploads\/2023\/11\/Obrazek1-150x150.jpg 150w, https:\/\/www.onfarm.eu\/wp-content\/uploads\/2023\/11\/Obrazek1-200x200.jpg 200w, https:\/\/www.onfarm.eu\/wp-content\/uploads\/2023\/11\/Obrazek1.jpg 209w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 209px) 100vw, 209px\" \/><\/p>\n<p>Ve firm\u011b Remeker za\u010dali pou\u017e\u00edvat sv\u00e9 gh\u00ed (p\u0159epu\u0161t\u011bn\u00e9 m\u00e1slo) k potahov\u00e1n\u00ed sv\u00fdch s\u00fdr\u016f. Zat\u00edmco tradi\u010dn\u00ed holandsk\u00e9 s\u00fdry Gouda, Leerdammer a Edammer m\u016f\u017eete zn\u00e1t d\u00edky jejich voskov\u00e9mu obalu, spole\u010dnost Remeker zm\u011bnila tento v\u00fdrobek t\u00edm, \u017ee pou\u017e\u00edv\u00e1 vlastn\u00ed povlak. Inovace v tomto p\u0159\u00edpad\u011b spo\u010d\u00edvala v pou\u017eit\u00ed smetany k v\u00fdrob\u011b vlastn\u00ed k\u016frky s\u00fdra (ve form\u011b gh\u00ed). T\u00edmto zp\u016fsobem se firma Remeker vyhnula n\u00e1kupu vosku, vytvo\u0159ila p\u0159\u00edrodn\u00ed k\u016frku a vyu\u017eila p\u0159\u00edrodn\u00ed hodnoty sv\u00fdch v\u00fdrobk\u016f. Gh\u00ed (p\u0159epu\u0161t\u011bn\u00e9 m\u00e1slo) se tedy pou\u017e\u00edv\u00e1 p\u0159\u00edmo na s\u00fdrovou k\u016frku, \u010d\u00edm\u017e se jednak zamez\u00ed pou\u017eit\u00ed extern\u00edho vstupu (vosku), d\u00e1le vznikne velmi unik\u00e1tn\u00ed s\u00fdr (nikdo jin\u00fd v Nizozemsku nepou\u017e\u00edv\u00e1 gh\u00ed k potahov\u00e1n\u00ed s\u00fdr\u016f).<\/p>\n<p><em>Praktick\u00e9 cvi\u010den\u00ed:<\/em> Pokud je\u0161t\u011b neprod\u00e1v\u00e1te sv\u016fj produkt jako celek, mohli byste vymyslet zp\u016fsob, jak to ud\u011blat? Na\u0161li byste ve sv\u00e9m \u201eportfoliu\u201c synergii? Rozd\u011blujete sv\u00e9 produkty na r\u016fzn\u00e9 (m\u00e9n\u011b hodnotn\u00e9) \u010d\u00e1sti? Lze se tomu vyhnout a vytvo\u0159it tak jedine\u010dn\u00fd produkt?<\/p>\n<\/div><\/div><\/div><style type=\"text\/css\">.fusion-accordian  #accordion-7007-1 .panel-826daeaf1260340e8 .panel-title a{}.fusion-accordian  #accordion-7007-1 .panel-826daeaf1260340e8 .toggle-content{}<\/style><div class=\"fusion-panel panel-default panel-826daeaf1260340e8\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\"><a aria-expanded=\"false\" aria-controls=\"826daeaf1260340e8\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-7007-1\" data-target=\"#826daeaf1260340e8\" href=\"#826daeaf1260340e8\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Kapitola 2: \u010c\u00edm se v\u00e1\u0161 produkt li\u0161\u00ed od ostatn\u00edch?<\/span><\/a><\/h4><\/div><div id=\"826daeaf1260340e8\" class=\"panel-collapse collapse \"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>Rozd\u00edlnost je hodnota: to je n\u011bco, co nelze pova\u017eovat za samoz\u0159ejmost. P\u0159i v\u00fdb\u011bru prod\u00e1van\u00fdch produkt\u016f je nesm\u00edrn\u011b d\u016fle\u017eit\u00e9 prov\u00e9st pr\u016fzkum trhu a zjistit, kter\u00e9 dal\u0161\u00ed produkty podobn\u00e9 tomu va\u0161emu se ve va\u0161\u00ed oblasti prod\u00e1vaj\u00ed, a na z\u00e1klad\u011b toho p\u0159em\u00fd\u0161let, jak se m\u016f\u017eete odli\u0161it. Jak jist\u011b v\u00edte, nem\u016f\u017eete prost\u011b jen kop\u00edrovat koncept sv\u00fdch soused\u016f. Co je tedy va\u0161\u00edm jedine\u010dn\u00fdm prodejn\u00edm argumentem? P\u0159\u00edkladem z v\u00fdchodn\u00edho Nizozemska je \u201c<a href=\"https:\/\/nieuwemelkboer.nl\/\">De Nieuwe Melkboer<\/a>\u201d (nov\u00fd ml\u00e9ka\u0159). Tato spole\u010dnost p\u011bstuje vlastn\u00ed s\u00f3ju, z n\u00ed\u017e p\u0159ipravuje m\u00edstn\u00ed rostlinn\u00e9 ml\u00e9ko, kter\u00e9 se prod\u00e1v\u00e1 nejen na lok\u00e1ln\u00ed \u00farovni. Jak\u00fd je rozd\u00edl mezi t\u00edmto s\u00f3jov\u00fdm ml\u00e9kem a ostatn\u00edmi? Jedn\u00e1 se o jeden z m\u00e1la s\u00f3jov\u00fdch n\u00e1poj\u016f na nizozemsk\u00e9m trhu, kter\u00fd se vyr\u00e1b\u00ed \u0159emesln\u011b ze 100% m\u00edstn\u011b vyp\u011bstovan\u00fdch surovin. Vedle toho jde o produkt, kter\u00fd je \u017e\u00e1dan\u00fd a p\u0159izp\u016fsobuje se m\u011bn\u00edc\u00edm se stravovac\u00edm p\u0159\u00e1n\u00edm spole\u010dnosti.<\/p>\n<p>Praktick\u00e9 cvi\u010den\u00ed: Zamyslete se nad va\u0161imi produkty, jak se m\u016f\u017eete odli\u0161it od ostatn\u00edch farem ve va\u0161\u00ed oblasti? Napad\u00e1 v\u00e1s n\u011bjak\u00fd nov\u00fd zp\u016fsob jejich\u00a0transformace? Nebo m\u016f\u017eete nab\u00eddnout jin\u00e9 plemeno \u010di odr\u016fdu? Mo\u017en\u00e1 vr\u00e1tit na trh odr\u016fdu, kter\u00e1 b\u00fdvala popul\u00e1rn\u00ed p\u0159ed n\u011bkolika lety nebo desetilet\u00edmi a kter\u00e1 nyn\u00ed miz\u00ed?<\/p>\n<\/div><\/div><\/div><style type=\"text\/css\">.fusion-accordian  #accordion-7007-1 .panel-9e6d1403dbb87d69b .panel-title a{}.fusion-accordian  #accordion-7007-1 .panel-9e6d1403dbb87d69b .toggle-content{}<\/style><div class=\"fusion-panel panel-default panel-9e6d1403dbb87d69b\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\"><a aria-expanded=\"false\" aria-controls=\"9e6d1403dbb87d69b\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-7007-1\" data-target=\"#9e6d1403dbb87d69b\" href=\"#9e6d1403dbb87d69b\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Kapitola 3: Vyu\u017eit\u00ed (m\u00edstn\u00ed) gastronomie<\/span><\/a><\/h4><\/div><div id=\"9e6d1403dbb87d69b\" class=\"panel-collapse collapse \"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>V t\u00e9to kapitole v\u00e1s vyz\u00fdv\u00e1me k vytvo\u0159en\u00ed siln\u00e9 s\u00edt\u011b kontakt\u016f ve va\u0161\u00ed lokalit\u011b. Zejm\u00e9na v\u00e1s vyb\u00edz\u00edme, abyste se zam\u011b\u0159ili na m\u00edstn\u00ed restaurace, bary,<br \/>\na dokonce i na dodavatele ob\u010derstven\u00ed (cateringov\u00e9 spole\u010dnosti) a prod\u00e1vali sv\u016fj produkt p\u0159\u00edmo jim nebo k prodeji va\u0161eho produktu vyu\u017eili jejich pov\u011bsti. Pro\u010d m\u00e1 v\u00e1\u0161 produkt v tomto p\u0159\u00edpad\u011b p\u0159idanou hodnotu? Proto\u017ee je m\u00edstn\u00ed, a proto\u017ee ho dod\u00e1v\u00e1 p\u0159\u00edmo zem\u011bd\u011blec (vy)<\/p>\n<p>P\u0159\u00edkladem je m\u011bstsk\u00e1 farma\u00a0<a href=\"https:\/\/www.lindenhoff.nl\/natuurlijk-boeren-bij-lindenhoff\/\"> Lindenhoff<\/a>, na p\u0159edm\u011bst\u00ed Amsterdamu, kter\u00e1 prod\u00e1v\u00e1 v\u011bt\u0161inu sv\u00fdch produkt\u016f (velk\u00fd sortiment od zeleniny p\u0159es maso, vejce a\u017e po <img decoding=\"async\" class=\"lazyload size-full wp-image-7017 alignright\" src=\"https:\/\/www.onfarm.eu\/wp-content\/uploads\/2023\/11\/Obrazek2.png\" data-orig-src=\"https:\/\/www.onfarm.eu\/wp-content\/uploads\/2023\/11\/Obrazek2.png\" alt=\"\" width=\"259\" height=\"259\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27259%27%20height%3D%27259%27%20viewBox%3D%270%200%20259%20259%27%3E%3Crect%20width%3D%27259%27%20height%3D%27259%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.onfarm.eu\/wp-content\/uploads\/2023\/11\/Obrazek2-66x66.png 66w, https:\/\/www.onfarm.eu\/wp-content\/uploads\/2023\/11\/Obrazek2-150x150.png 150w, https:\/\/www.onfarm.eu\/wp-content\/uploads\/2023\/11\/Obrazek2-200x200.png 200w, https:\/\/www.onfarm.eu\/wp-content\/uploads\/2023\/11\/Obrazek2.png 259w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 259px) 100vw, 259px\" \/> s\u00fdry) p\u0159\u00edmo m\u00edstn\u00edm restaurac\u00edm ve m\u011bst\u011b. Farma tak\u00e9 nab\u00edz\u00ed mo\u017enost prodeje krabi\u010dek a hotov\u00fdch j\u00eddel spot\u0159ebitel\u016fm v Amsterdamu. Tyto boxy jsou sestavov\u00e1ny m\u00edstn\u00edmi &#8211; a zn\u00e1m\u00fdmi &#8211; \u0161\u00e9fkucha\u0159i, kte\u0159\u00ed pom\u00e1haj\u00ed p\u0159idat produktu na hodnot\u011b.<\/p>\n<p>Praktick\u00e9 cvi\u010den\u00ed: Zmapujte si m\u00edstn\u00ed gastronomii a s\u00ed\u0165 kontakt\u016f kolem nich, p\u0159ipravte si soupis produkt\u016f, o kter\u00e9 by mohli m\u00edt z\u00e1jem (suroviny, ji\u017e sestaven\u00e9 bal\u00ed\u010dky p\u0159ipraven\u00e9 k p\u0159\u00edprav\u011b nebo dokonce fin\u00e1ln\u00ed produkty p\u0159ipraven\u00e9 k serv\u00edrov\u00e1n\u00ed), a oslovte je! M\u016f\u017eete tak\u00e9 nab\u00eddnout uspo\u0159\u00e1d\u00e1n\u00ed speci\u00e1ln\u00edch akc\u00ed v restaurac\u00edch, kde se \u201ehost\u00e9 setkaj\u00ed s farm\u00e1\u0159em\u201c, p\u0159i nich\u017e m\u016f\u017eete vypr\u00e1v\u011bt sv\u016fj osobn\u00ed p\u0159\u00edb\u011bh, p\u0159\u00edb\u011bh sv\u00e9 farmy a nab\u00edzen\u00fdch produkt\u016f. Nebo je\u0161t\u011b l\u00e9pe, uspo\u0159\u00e1dejte na sv\u00e9 farm\u011b tzv. \u201epop-up ve\u010de\u0159i\u201c. Lid\u00e9 miluj\u00ed vypr\u00e1v\u011bn\u00ed p\u0159\u00edb\u011bh\u016f a r\u00e1di poznaj\u00ed \u010dlov\u011bka, kter\u00fd stoj\u00ed za potravinami, kter\u00e9 jed\u00ed!<\/p>\n<\/div><\/div><\/div><style type=\"text\/css\">.fusion-accordian  #accordion-7007-1 .panel-51cc46efea8855d9c .panel-title a{}.fusion-accordian  #accordion-7007-1 .panel-51cc46efea8855d9c .toggle-content{}<\/style><div class=\"fusion-panel panel-default panel-51cc46efea8855d9c\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\"><a aria-expanded=\"false\" aria-controls=\"51cc46efea8855d9c\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-7007-1\" data-target=\"#51cc46efea8855d9c\" href=\"#51cc46efea8855d9c\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Kapitola 4: Pl\u00fdtv\u00e1n\u00ed je p\u0159ece takov\u00e1 \u0161koda<\/span><\/a><\/h4><\/div><div id=\"51cc46efea8855d9c\" class=\"panel-collapse collapse \"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>V neposledn\u00ed \u0159ad\u011b v\u00e1m doporu\u010dujeme, abyste se zamysleli nad odpadem, kter\u00fd vznik\u00e1 na va\u0161\u00ed farm\u011b: jak jej lze p\u0159em\u011bnit na n\u011bco s p\u0159idanou hodnotou? To lze prov\u00e9st ob\u011bhov\u00fdm zp\u016fsobem (nap\u0159\u00edklad op\u011btovn\u00fdm za\u010dlen\u011bn\u00edm odpadu do zem\u011bd\u011blsk\u00e9ho cyklu) nebo z n\u011bj vytvo\u0159it r\u016fzn\u00e9 nov\u00e9 produkty.<br \/>\nP\u0159\u00edklad? <a href=\"https:\/\/jara.earth\/\">JARA<\/a> je projekt, kter\u00fd byl zah\u00e1jen\u00fd KPZ (komunitou podporovan\u00e9 zem\u011bd\u011blstv\u00ed) farma na p\u0159edm\u011bst\u00ed Amsterdamu, kde se neprodan\u00e1 zelenina z jejich a sousedn\u00edch farem m\u011bn\u00ed na lahodn\u00e9 om\u00e1\u010dky a zava\u0159enou zeleninu. Tato zelenina se nem\u016f\u017ee prod\u00e1vat z r\u016fzn\u00fdch d\u016fvod\u016f, ale hlavn\u011b kv\u016fli sv\u00e9mu vzhledu, kter\u00fd neodpov\u00edd\u00e1 tr\u017en\u00edm standard\u016fm. Tato zelenina je tedy dokonale jedl\u00e1, ale \u201ep\u0159\u00edli\u0161 o\u0161kliv\u00e1\u201c na to, aby se mohla samostatn\u011b prodat.<br \/>\nV om\u00e1\u010dce to v\u0161ak ji\u017e nevad\u00ed! Jak p\u0159ekon\u00e1vaj\u00ed probl\u00e9m s t\u00edm, \u017ee maj\u00ed poka\u017ed\u00e9 r\u016fzn\u00fd odpad? Vytv\u00e1\u0159en\u00edm sez\u00f3nn\u00edch om\u00e1\u010dek\/dip\u016f\/pol\u00e9vek nebo speci\u00e1ln\u00edch limitovan\u00fdch edic. Je to m\u00edstn\u00ed, je to udr\u017eiteln\u00e9, je to chutn\u00e9: lid\u00e9 to miluj\u00ed!<\/p>\n<p>Praktick\u00e9 cvi\u010den\u00ed: Ud\u011blejte si seznam produkt\u016f, s kter\u00fdmi m\u00e1te na va\u0161\u00ed farm\u011b sklony pl\u00fdtvat (od mrkvov\u00e9 nat\u011b p\u0159es \u017eivo\u010di\u0161n\u00e9 zbytky a\u017e po hn\u016fj) a vyu\u017eijte sv\u00e9 kreativity, p\u0159\u00edpadn\u011b brainstormingu s m\u00edstn\u00edm \u0161\u00e9fkucha\u0159em: jak je m\u016f\u017eete prom\u011bnit v n\u011bco s tr\u017en\u00ed hodnotou?<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:30px;width:100%;\"><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-4{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-4 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-4{width:100% !important;order : 0;}.fusion-builder-column-4 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:768px) {.fusion-body .fusion-builder-column-4{width:100% !important;order : 0;}.fusion-builder-column-4 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_2_3 2_3 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div style=\"width: 100%;\"><div style=\"position: relative; padding-bottom: 56.25%; padding-top: 0; height: 0;\"><iframe title=\"ON-FARM_QUIZ_F_CZ\" frameborder=\"0\" width=\"1200\" height=\"675\" style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"https:\/\/view.genial.ly\/6540fc1e5ae7b100117fa310\" type=\"text\/html\" allowscriptaccess=\"always\" allowfullscreen=\"true\" scrolling=\"yes\" allownetworking=\"all\"><\/iframe> <\/div> <\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-5{width:66.666666666667% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-5 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 2.88%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 2.88%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-5{width:66.666666666667% !important;order : 0;}.fusion-builder-column-5 > .fusion-column-wrapper {margin-right : 2.88%;margin-left : 2.88%;}}@media only screen and (max-width:768px) {.fusion-body .fusion-builder-column-5{width:100% !important;order : 0;}.fusion-builder-column-5 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div ><style>.fusion-button.button-2{border-radius:4px 4px 4px 4px;}<\/style><a class=\"fusion-button button-flat fusion-button-default-size button-default button-2 fusion-button-default-span fusion-button-default-type\" target=\"_self\" href=\"https:\/\/www.onfarm.eu\/cs\/vzdelavaci-platforma\/vzdelavaci-materialy\/\" style=\"margin-top:20px;\"><span class=\"fusion-button-text\">ZP\u011aT<\/span><\/a><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-6{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-6 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-6{width:100% !important;order : 0;}.fusion-builder-column-6 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:768px) {.fusion-body .fusion-builder-column-6{width:100% !important;order : 0;}.fusion-builder-column-6 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-3{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 100px;padding-left : 0px;}<\/style><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":{"footnotes":""},"class_list":["post-7007","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.onfarm.eu\/cs\/wp-json\/wp\/v2\/pages\/7007","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.onfarm.eu\/cs\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.onfarm.eu\/cs\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.onfarm.eu\/cs\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.onfarm.eu\/cs\/wp-json\/wp\/v2\/comments?post=7007"}],"version-history":[{"count":3,"href":"https:\/\/www.onfarm.eu\/cs\/wp-json\/wp\/v2\/pages\/7007\/revisions"}],"predecessor-version":[{"id":7024,"href":"https:\/\/www.onfarm.eu\/cs\/wp-json\/wp\/v2\/pages\/7007\/revisions\/7024"}],"wp:attachment":[{"href":"https:\/\/www.onfarm.eu\/cs\/wp-json\/wp\/v2\/media?parent=7007"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}