{"id":7025,"date":"2023-05-15T11:16:23","date_gmt":"2023-05-15T09:16:23","guid":{"rendered":"https:\/\/www.onfarm.eu\/digital-marketing-tips-for-agriculture\/"},"modified":"2023-11-16T15:01:57","modified_gmt":"2023-11-16T14:01:57","slug":"digitalni-marketing-jako-prima-podpora-prodeje","status":"publish","type":"page","link":"https:\/\/www.onfarm.eu\/cs\/digitalni-marketing-jako-prima-podpora-prodeje\/","title":{"rendered":"Digit\u00e1ln\u00ed marketing jako p\u0159\u00edm\u00e1 podpora prodeje"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container fusion-parallax-none nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: var(--awb-color1);background-image: url(&quot;https:\/\/www.onfarm.eu\/wp-content\/uploads\/2023\/01\/pexels-pixabay-39511-300x200.jpg&quot;);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:var(--awb-color3);border-style:solid;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;\" data-preload-img=\"https:\/\/www.onfarm.eu\/wp-content\/uploads\/2023\/01\/pexels-pixabay-39511-300x200.jpg\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-align-content-center fusion-flex-justify-content-center\" style=\"max-width:1393.6px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_2_3 2_3 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;background-color:rgba(0,0,0,0.5);padding: 10px 5px 10px 5px;\"><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-1{margin-top:40px!important; margin-right:0px!important;margin-bottom:40px!important;margin-left:0px!important;}}@media only screen and (max-width:768px) {.fusion-title.fusion-title-1{margin-top:10px!important; margin-right:0px!important;margin-bottom:10px!important; margin-left:0px!important;}}<\/style><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-one\" style=\"font-size:50px;margin-top:40px;margin-right:0px;margin-bottom:40px;margin-left:0px;\"><h1 class=\"title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;color:var(--awb-color1);--fontSize:50;line-height:var(--awb-typography1-line-height);\">Digit\u00e1ln\u00ed marketing jako p\u0159\u00edm\u00e1 podpora prodeje<\/h1><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-0{width:66.666666666667% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-0 > .fusion-column-wrapper {padding-top : 10px !important;padding-right : 5px !important;margin-right : 2.88%;padding-bottom : 10px !important;padding-left : 5px !important;margin-left : 2.88%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-0{width:66.666666666667% !important;order : 0;}.fusion-builder-column-0 > .fusion-column-wrapper {margin-right : 2.88%;margin-left : 2.88%;}}@media only screen and (max-width:768px) {.fusion-body .fusion-builder-column-0{width:100% !important;order : 0;}.fusion-builder-column-0 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-1{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;min-height:450px;}<\/style><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: var(--awb-color1);background-position: left top;background-repeat: repeat-x;border-width: 0px 0px 0px 0px;border-color:var(--awb-color3);border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1393.6px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-1\"><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-1{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-1 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-1{width:100% !important;order : 0;}.fusion-builder-column-1 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:768px) {.fusion-body .fusion-builder-column-1{width:100% !important;order : 0;}.fusion-builder-column-1 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-2\"><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-2{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-2 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-2{width:100% !important;order : 0;}.fusion-builder-column-2 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:768px) {.fusion-body .fusion-builder-column-2{width:100% !important;order : 0;}.fusion-builder-column-2 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-3 fusion-text-no-margin\" style=\"margin-top:35px;margin-bottom:35px;\"><p>Vyr\u00e1b\u00edte, p\u011bstujete plodiny, chov\u00e1te zv\u00ed\u0159ata &#8211; ale r\u00e1di byste prod\u00e1vali v\u00edce a svou tvrdou prac\u00ed vyd\u011bl\u00e1vali v\u00edce pen\u011bz? Nov\u00e9 technologie m\u011bn\u00ed v\u0161echna odv\u011btv\u00ed podnik\u00e1n\u00ed v\u010detn\u011b zem\u011bd\u011blstv\u00ed. Zejm\u00e9na mal\u00e9 a st\u0159edn\u00ed farmy, kter\u00e9 cht\u011bj\u00ed prod\u00e1vat sv\u00e9 produkty p\u0159\u00edmo spot\u0159ebitel\u016fm, mohou pln\u011b vyu\u017e\u00edt v\u00fdhod online marketingu. Soci\u00e1ln\u00ed s\u00edt\u011b nab\u00edzej\u00ed neuv\u011b\u0159iteln\u011b \u0161irok\u00e9 mo\u017enosti prodeje a propagace va\u0161ich produkt\u016f.<\/p>\n<p>V tomto vzd\u011bl\u00e1vac\u00edm modulu se stru\u010dn\u011b sezn\u00e1m\u00edte s n\u011bkter\u00fdmi digit\u00e1ln\u00edmi n\u00e1stroji, kter\u00e9 lze vyu\u017e\u00edt k podpo\u0159e p\u0159\u00edm\u00e9ho prodeje z va\u0161\u00ed farmy z\u00e1kazn\u00edk\u016fm v online prost\u0159ed\u00ed. Tradi\u010dn\u00ed i m\u00e9n\u011b obvykl\u00e9 n\u00e1stroje jsou kombinov\u00e1ny s aktu\u00e1ln\u00edmi tipy a p\u0159\u00edklady.<\/p>\n<p>Z\u00e1m\u011bry a c\u00edle:<\/p>\n<ul>\n<li>Zv\u00fd\u0161it d\u016fraz na prezentaci prost\u0159ednictv\u00edm soci\u00e1ln\u00edch s\u00edt\u00ed, webov\u00fdch str\u00e1nek atp.<\/li>\n<li>Stru\u010dn\u011b p\u0159edstavit n\u011bkolik u\u017eite\u010dn\u00fdch digit\u00e1ln\u00edch n\u00e1stroj\u016f a doplnit je praktick\u00fdmi tipy nebo aktu\u00e1ln\u00edmi trendy.<\/li>\n<li>Podpo\u0159it p\u0159\u00edm\u00fd prodej z farmy spot\u0159ebiteli prost\u0159ednictv\u00edm digit\u00e1ln\u00edch n\u00e1stroj\u016f.<\/li>\n<\/ul>\n<\/div><div ><style>.fusion-button.button-1{border-radius:4px 4px 4px 4px;}<\/style><a class=\"fusion-button button-flat fusion-button-default-size button-default button-1 fusion-button-default-span fusion-button-default-type\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.onfarm.eu\/wp-content\/uploads\/2023\/11\/ONFARM_PR4_Module_D_CZ_final.pdf\"><span class=\"fusion-button-text\">ST\u00c1HNOUT PDF<\/span><\/a><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-3{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-3 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-3{width:100% !important;order : 0;}.fusion-builder-column-3 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:768px) {.fusion-body .fusion-builder-column-3{width:100% !important;order : 0;}.fusion-builder-column-3 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-2{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 100px;padding-left : 0px;}<\/style><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: var(--awb-color1);background-position: left top;background-repeat: repeat-x;border-width: 0px 0px 0px 0px;border-color:var(--awb-color3);border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1393.6px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\">#accordion-7025-1 .fusion-panel:hover{ border-color: var(--awb-color3) } #accordion-7025-1 .fusion-panel { border-color:var(--awb-color3); }.fusion-accordian  #accordion-7025-1 .panel-title a .fa-fusion-box{ color: var(--awb-color1);}.fusion-accordian  #accordion-7025-1 .panel-title a .fa-fusion-box:before{ font-size: 16px; width: 16px;}.fusion-accordian  #accordion-7025-1 .panel-title a{font-size:25px;color:var(--awb-color8);font-family:\"IBM Plex Sans\";font-weight:500;}.fusion-accordian  #accordion-7025-1 .toggle-content{font-size:18px;color:var(--awb-color8);font-family:\"IBM Plex Sans\";font-weight:400;}.fusion-accordian  #accordion-7025-1 .fa-fusion-box { background-color: #abd752;border-color: #abd752;}.fusion-accordian  #accordion-7025-1 .panel-title a:not(.active):hover, #accordion-7025-1 .fusion-toggle-boxed-mode:hover .panel-title a { color: var(--awb-color4);}.fusion-accordian  #accordion-7025-1 .panel-title .active .fa-fusion-box,.fusion-accordian  #accordion-7025-1 .panel-title a:not(.active):hover .fa-fusion-box { background-color: var(--awb-color4)!important;border-color: var(--awb-color4)!important;}<\/style><div class=\"accordian fusion-accordian\"><div class=\"panel-group\" id=\"accordion-7025-1\"><style type=\"text\/css\">.fusion-accordian  #accordion-7025-1 .panel-55c18d0eed5ee85ad .panel-title a{}.fusion-accordian  #accordion-7025-1 .panel-55c18d0eed5ee85ad .toggle-content{}<\/style><div class=\"fusion-panel panel-default panel-55c18d0eed5ee85ad\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\"><a aria-expanded=\"false\" aria-controls=\"55c18d0eed5ee85ad\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-7025-1\" data-target=\"#55c18d0eed5ee85ad\" href=\"#55c18d0eed5ee85ad\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Seznam kapitol<\/span><\/a><\/h4><\/div><div id=\"55c18d0eed5ee85ad\" class=\"panel-collapse collapse \"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>1. Webov\u00e9 str\u00e1nky, z\u00e1klad modern\u00edho marketingu<br \/>\n2. Soci\u00e1ln\u00ed s\u00edt\u011b, n\u00e1stroj dne\u0161n\u00ed doby<br \/>\n3. Newslettery je\u0161t\u011b nevy\u0161ly z m\u00f3dy<br \/>\n4. \u00dasp\u011b\u0161n\u00fd marketingov\u00fd trycht\u00fd\u0159<\/p>\n<\/div><\/div><\/div><style type=\"text\/css\">.fusion-accordian  #accordion-7025-1 .panel-946adf48e2fad2375 .panel-title a{}.fusion-accordian  #accordion-7025-1 .panel-946adf48e2fad2375 .toggle-content{}<\/style><div class=\"fusion-panel panel-default panel-946adf48e2fad2375\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\"><a aria-expanded=\"false\" aria-controls=\"946adf48e2fad2375\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-7025-1\" data-target=\"#946adf48e2fad2375\" href=\"#946adf48e2fad2375\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Kapitola 1: Webov\u00e9 str\u00e1nky, z\u00e1klad modern\u00edho marketingu<\/span><\/a><\/h4><\/div><div id=\"946adf48e2fad2375\" class=\"panel-collapse collapse \"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p><strong><u>Webov\u00e9 str\u00e1nky, z\u00e1klad modern\u00edho marketingu<\/u><\/strong><\/p>\n<p>P\u0159esto\u017ee webov\u00e9 str\u00e1nky ji\u017e v dne\u0161n\u00ed dob\u011b rozhodn\u011b nelze pova\u017eovat za inovativn\u00ed n\u00e1stroj a vyu\u017e\u00edv\u00e1 je velk\u00e9 mno\u017estv\u00ed podnikatel\u016f nap\u0159\u00ed\u010d obory, nen\u00ed od v\u011bci tento n\u00e1stroj zm\u00ednit hned na za\u010d\u00e1tku. Obzvl\u00e1\u0161\u0165 v zem\u011bd\u011blstv\u00ed plat\u00ed, \u017ee \u201ekvalitn\u00ed v\u00fdrobek si zaslou\u017e\u00ed kvalitn\u00ed prezentaci\u201c. V tomto materi\u00e1lu se tedy zam\u011b\u0159\u00edme p\u0159edev\u0161\u00edm na \u010d\u00e1st webu v\u011bnovanou produkt\u016fm, kter\u00e1 je (nejen) na e-shopech velmi \u010dasto podce\u0148ov\u00e1na. Pokud jste ji\u017e na sv\u016fj web p\u0159ivedli potenci\u00e1ln\u00ed z\u00e1kazn\u00edky, byla by \u0161koda o n\u011b p\u0159ij\u00edt kv\u016fli b\u011b\u017en\u00fdm a snadno \u0159e\u0161iteln\u00fdm chyb\u00e1m. Co by tedy m\u011bla \u010d\u00e1st webu s produkty obsahovat?<\/p>\n<p><strong>1. U\u017eivatelsky p\u0159\u00edv\u011btiv\u00e9 prost\u0159ed\u00ed a navigace<\/strong><\/p>\n<ul>\n<li>Webov\u00e9 str\u00e1nky by m\u011bly b\u00fdt u\u017eivatelsky p\u0159\u00edv\u011btiv\u00e9 a poskytovat pouze ty informace, kter\u00e9 z\u00e1kazn\u00edk skute\u010dn\u011b pot\u0159ebuje.<\/li>\n<li>Podrobn\u00e9 informace, technick\u00e9 specifikace apod. lze snadno \u201eschovat\u201c pod jin\u00e9 z\u00e1lo\u017eky\/odkazy a nezahlcovat web informacemi, kter\u00e9 z\u00e1kazn\u00edk na za\u010d\u00e1tku vyhled\u00e1v\u00e1n\u00ed a orientace nepot\u0159ebuje.<\/li>\n<\/ul>\n<p><strong>2. <\/strong><strong>Dob\u0159e formulovan\u00e9 popisy produkt\u016f<\/strong><\/p>\n<ul>\n<li>Zam\u011b\u0159te se na va\u0161e konkuren\u010dn\u00ed v\u00fdhody, pro\u010d by m\u011bl z\u00e1kazn\u00edk nakupovat pr\u00e1v\u011b u v\u00e1s. Dr\u017ete se argument\u016f a fakt\u016f, ale nebojte se je spojit s pozitivn\u00edmi emocemi.<\/li>\n<li>Nezapom\u00ednejte v\u0161ak na to, co je uvedeno v p\u0159edchoz\u00edm bod\u011b. Sna\u017ete se vyhnout zdlouhav\u00fdm vypr\u00e1v\u011bn\u00edm a popis\u016fm produkt\u016f. V\u00edme, \u017ee o sv\u00fdch produktech m\u016f\u017eete mluvit cel\u00e9 hodiny, ale dlouh\u00e9 texty z\u00e1kazn\u00edky opravdu sp\u00ed\u0161e odrad\u00ed.<\/li>\n<li>Ujist\u011bte se, \u017ee m\u00e1te dob\u0159e zvolen\u00fd a konzistentn\u00ed styl a t\u00f3n, kter\u00fd odpov\u00edd\u00e1 va\u0161\u00ed c\u00edlov\u00e9 skupin\u011b, a nezapome\u0148te pravideln\u011b a pe\u010dliv\u011b kontrolovat gramatiku.<\/li>\n<\/ul>\n<p><strong>3.\u00a0 Na designu z\u00e1le\u017e\u00ed<\/strong><\/p>\n<ul>\n<li>Vizu\u00e1ln\u00ed str\u00e1nka webov\u00fdch str\u00e1nek je nesm\u00edrn\u011b d\u016fle\u017eit\u00e1 a z\u00e1kazn\u00edci na ni kladou st\u00e1le v\u011bt\u0161\u00ed n\u00e1roky. Z\u00e1kazn\u00edci \u010dasto nemohou vid\u011bt va\u0161e produkty ve skute\u010dnosti, proto jim je mus\u00edte co nejv\u00edce p\u0159ibl\u00ed\u017eit na obrazovce.<\/li>\n<li>Vyhn\u011bte se obr\u00e1zk\u016fm z fotobanky, n\u00e1klady na profesion\u00e1ln\u00ed produktov\u00e9 fotografie nejsou p\u0159\u00edli\u0161 vysok\u00e9 a zajist\u00ed, \u017ee v\u00e1\u0161 produkt bude zobrazen v dobr\u00e9m sv\u011btle a kvalit\u011b.<\/li>\n<\/ul>\n<p><strong>4.\u00a0 Optimalizace a pravideln\u00e1 aktualizace<\/strong><\/p>\n<ul>\n<li>SEO neboli optimalizace pro vyhled\u00e1va\u010de je z\u00e1kladem ka\u017ed\u00e9ho \u00fasp\u011b\u0161n\u00e9ho e-shopu. Bez n\u00ed se k v\u00e1m dostane jen mal\u00e1 \u010d\u00e1st potenci\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f. Proto\u017ee se v\u0161ak jedn\u00e1 o pom\u011brn\u011b slo\u017eitou discipl\u00ednu, je vhodn\u00e9 tuto pr\u00e1ci p\u0159enechat odborn\u00edk\u016fm.<\/li>\n<li>Udr\u017eujte webov\u00e9 str\u00e1nky aktualizovan\u00e9. Web, kter\u00fd nebyl n\u011bkolik let aktualizov\u00e1n, m\u016f\u017ee n\u00e1v\u0161t\u011bvn\u00edky odradit je\u0161t\u011b p\u0159edt\u00edm, ne\u017e se prokliknou k va\u0161im produkt\u016fm.<img decoding=\"async\" class=\"lazyload size-full wp-image-7028 alignright\" src=\"https:\/\/www.onfarm.eu\/wp-content\/uploads\/2023\/11\/Obrazek3.png\" data-orig-src=\"https:\/\/www.onfarm.eu\/wp-content\/uploads\/2023\/11\/Obrazek3.png\" alt=\"\" width=\"178\" height=\"179\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27178%27%20height%3D%27179%27%20viewBox%3D%270%200%20178%20179%27%3E%3Crect%20width%3D%27178%27%20height%3D%27179%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.onfarm.eu\/wp-content\/uploads\/2023\/11\/Obrazek3-66x66.png 66w, https:\/\/www.onfarm.eu\/wp-content\/uploads\/2023\/11\/Obrazek3-150x150.png 150w, https:\/\/www.onfarm.eu\/wp-content\/uploads\/2023\/11\/Obrazek3.png 178w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 178px) 100vw, 178px\" \/><\/li>\n<\/ul>\n<p><em>Tipy a triky::<\/em><\/p>\n<ul>\n<li>Pov\u011bdom\u00ed o ur\u010dit\u00fdch produktech m\u016f\u017eete snadno zv\u00fd\u0161it t\u00edm, \u017ee je ozna\u010d\u00edte jako &#8222;Nov\u00e9&#8220;, &#8222;Tip&#8220; atd.<\/li>\n<li>Slevy a speci\u00e1ln\u00ed nab\u00eddky jsou st\u00e1le nejv\u011bt\u0161\u00edm l\u00e1kadlem! Vyhn\u011bte se v\u0161ak um\u011bl\u00e9mu navy\u0161ov\u00e1n\u00ed cen p\u0159ed slevou. Zaprv\u00e9 je to v mnoha zem\u00edch nez\u00e1konn\u00e9 a zadruh\u00e9, jakmile si to z\u00e1kazn\u00edci uv\u011bdom\u00ed, jen tak v\u00e1m to neodpust\u00ed.<\/li>\n<li>Recenze mohou b\u00fdt velkou motivac\u00ed k n\u00e1kupu, ale bu\u010fte p\u0159ipraveni i na ty negativn\u00ed.<\/li>\n<li>Pokud nechcete web pravideln\u011b aktualizovat, vyhn\u011bte se \u201esekci novinek\u201c nebo zobrazov\u00e1n\u00ed data p\u0159id\u00e1n\u00ed novinek \u010di p\u0159\u00edsp\u011bvk\u016f apod. Text, pokud mo\u017eno, formulujte nad\u010dasov\u011b.<\/li>\n<\/ul>\n<\/div><\/div><\/div><style type=\"text\/css\">.fusion-accordian  #accordion-7025-1 .panel-fbe5820eba48f114e .panel-title a{}.fusion-accordian  #accordion-7025-1 .panel-fbe5820eba48f114e .toggle-content{}<\/style><div class=\"fusion-panel panel-default panel-fbe5820eba48f114e\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\"><a aria-expanded=\"false\" aria-controls=\"fbe5820eba48f114e\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-7025-1\" data-target=\"#fbe5820eba48f114e\" href=\"#fbe5820eba48f114e\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Kapitola 2: Soci\u00e1ln\u00ed s\u00edt\u011b, n\u00e1stroj dne\u0161n\u00ed doby<\/span><\/a><\/h4><\/div><div id=\"fbe5820eba48f114e\" class=\"panel-collapse collapse \"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p><strong>Soci\u00e1ln\u00ed s\u00edt\u011b, n\u00e1stroj dne\u0161n\u00ed doby<\/strong><\/p>\n<p>Podle nejnov\u011bj\u0161\u00edch statistik Eurostatu (2023) pou\u017e\u00edv\u00e1 soci\u00e1ln\u00ed s\u00edt\u011b v\u00edce ne\u017e 58 % lid\u00ed v Evropsk\u00e9 unii. Pr\u016fm\u011brn\u00e1 doba, kterou lid\u00e9 denn\u011b str\u00e1v\u00ed na soci\u00e1ln\u00edch s\u00edt\u00edch, je v\u00edce ne\u017e dv\u011b hodiny. Soci\u00e1ln\u00ed s\u00edt\u011b jsou proto pro firmy a podnikatele skv\u011blou p\u0159\u00edle\u017eitost\u00ed, jak oslovit z\u00e1kazn\u00edky a prodat jim sv\u016fj v\u00fdrobek nebo slu\u017ebu. Jak ale vybrat ty spr\u00e1vn\u00e9 platformy? Nejprve je t\u0159eba zv\u00e1\u017eit n\u011bkolik bod\u016f&#8230;<\/p>\n<ul>\n<li>Uv\u011bdomte si, jak\u00fd obsah jste schopni pravideln\u011b vytv\u00e1\u0159et &#8211; kvalitn\u00ed videa, poutav\u00e9 fotografie, kr\u00e1tk\u00e9 texty, zaj\u00edmavosti, ..<\/li>\n<li>Kdo jsou va\u0161i z\u00e1kazn\u00edci a jak\u00e9 soci\u00e1ln\u00ed s\u00edt\u011b pou\u017e\u00edvaj\u00ed nej\u010dast\u011bji &#8211; u\u017eite\u010dn\u00e9 budou aktu\u00e1ln\u00ed statistiky dostupn\u00e9 online.<\/li>\n<li>Zam\u011b\u0159te se na maxim\u00e1ln\u011b 2-3 platformy &#8211; u soci\u00e1ln\u00edch s\u00edt\u00ed plat\u00ed dokonce dvojn\u00e1sob, \u017ee kvalita (resp. obsah) m\u00e1 p\u0159ednost p\u0159ed kvantitou (po\u010dtem soci\u00e1ln\u00edch s\u00edt\u00ed)<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"lazyload alignnone size-full wp-image-7035\" src=\"https:\/\/www.onfarm.eu\/wp-content\/uploads\/2023\/11\/Obrazek4.png\" data-orig-src=\"https:\/\/www.onfarm.eu\/wp-content\/uploads\/2023\/11\/Obrazek4.png\" alt=\"\" width=\"927\" height=\"297\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27927%27%20height%3D%27297%27%20viewBox%3D%270%200%20927%20297%27%3E%3Crect%20width%3D%27927%27%20height%3D%27297%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.onfarm.eu\/wp-content\/uploads\/2023\/11\/Obrazek4-200x64.png 200w, https:\/\/www.onfarm.eu\/wp-content\/uploads\/2023\/11\/Obrazek4-300x96.png 300w, https:\/\/www.onfarm.eu\/wp-content\/uploads\/2023\/11\/Obrazek4-400x128.png 400w, https:\/\/www.onfarm.eu\/wp-content\/uploads\/2023\/11\/Obrazek4-600x192.png 600w, https:\/\/www.onfarm.eu\/wp-content\/uploads\/2023\/11\/Obrazek4-768x246.png 768w, https:\/\/www.onfarm.eu\/wp-content\/uploads\/2023\/11\/Obrazek4-800x256.png 800w, https:\/\/www.onfarm.eu\/wp-content\/uploads\/2023\/11\/Obrazek4.png 927w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 927px) 100vw, 927px\" \/><\/p>\n<p><strong>Soci\u00e1ln\u00ed s\u00edt\u011b a trendy v roce 2023<\/strong><\/p>\n<ul>\n<li>Trend kr\u00e1tk\u00fdch vide\u00ed z roku 2022 pokra\u010duje, a\u0165 u\u017e ve form\u011b hlavn\u00edho obsahu nebo \u201estories\u201c.<\/li>\n<li>Bu\u010fte autenti\u010dt\u00ed a zapojte majitele nebo mana\u017eery, v\u00edce ne\u017e 70 % z\u00e1kazn\u00edk\u016f ocen\u00ed jejich osobn\u00ed zapojen\u00ed!<\/li>\n<li>Vyu\u017e\u00edvejte soci\u00e1ln\u00ed s\u00edt\u011b pro p\u0159\u00edm\u00fd prodej, st\u00e1le v\u00edce u\u017eivatel\u016f je preferuje jako v\u00fdchoz\u00ed bod pro n\u00e1kup.<\/li>\n<li>Udr\u017eitelnost a ekologick\u00e1 t\u00e9mata budou jedn\u00edm z \u00fast\u0159edn\u00edch t\u00e9mat pro rok 2023, vyu\u017eijte toho!<\/li>\n<li>Reklama by m\u011bla b\u00fdt c\u00edlen\u00e1 a konkr\u00e9tn\u00ed, opakuj\u00edc\u00ed se reklamy odrazuj\u00ed st\u00e1le v\u00edce z\u00e1kazn\u00edk\u016f.<\/li>\n<\/ul>\n<p><em>Tipy a triky:<\/em><\/p>\n<ul>\n<li>P\u0159i hled\u00e1n\u00ed, kter\u00e9 soci\u00e1ln\u00ed s\u00edt\u011b va\u0161e c\u00edlov\u00e1 skupina pou\u017e\u00edv\u00e1 nej\u010dast\u011bji, se sna\u017ete tak\u00e9 zjistit, zda je pou\u017e\u00edv\u00e1 rad\u011bji na po\u010d\u00edta\u010di nebo na chytr\u00e9m telefonu. I to v\u00e1m m\u016f\u017ee pomoci p\u0159i rozhodov\u00e1n\u00ed, a hlavn\u011b p\u0159i vhodn\u00e9m nastaven\u00ed obsahu.<\/li>\n<li>Informace o jednotliv\u00fdch produktech uv\u00e1d\u011bjte jednodu\u0161e a chyt\u0159e a sna\u017ete se publikum odk\u00e1zat na webov\u00e9 str\u00e1nky, kde najdou aktu\u00e1ln\u00ed a podrobn\u011bj\u0161\u00ed verzi popisu produktu.<\/li>\n<li>Vyu\u017e\u00edvejte soci\u00e1ln\u00ed s\u00edt\u011b nejen k prodeji, ale i ke zviditeln\u011bn\u00ed a budov\u00e1n\u00ed sv\u00e9 zna\u010dky a produkt\u016f.<\/li>\n<li>Pokud pou\u017e\u00edv\u00e1te Facebook nebo Instagram, nezapome\u0148te na tzv. \u201estories\u201c. Pravideln\u011b je sleduje 70-80 % u\u017eivatel\u016f t\u011bchto platforem. U \u201estories\u201c se zam\u011b\u0159te sp\u00ed\u0161e na sd\u00edlen\u00ed ka\u017edodenn\u00edho \u017eivota firmy. Sna\u017ete se ka\u017ed\u00fd den zve\u0159ejnit alespo\u0148 jeden!<\/li>\n<li>Zjist\u011bte, zda ve va\u0161em okol\u00ed existuj\u00ed m\u00edstn\u00ed alternativy soci\u00e1ln\u00edch s\u00edt\u00ed a platforem. Zejm\u00e9na ve velk\u00fdch m\u011bstech se nap\u0159\u00edklad st\u00e1vaj\u00ed popul\u00e1rn\u00edmi online farm\u00e1\u0159sk\u00e9 trhy.<\/li>\n<\/ul>\n<\/div><\/div><\/div><style type=\"text\/css\">.fusion-accordian  #accordion-7025-1 .panel-2f270eb304f30792a .panel-title a{}.fusion-accordian  #accordion-7025-1 .panel-2f270eb304f30792a .toggle-content{}<\/style><div class=\"fusion-panel panel-default panel-2f270eb304f30792a\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\"><a aria-expanded=\"false\" aria-controls=\"2f270eb304f30792a\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-7025-1\" data-target=\"#2f270eb304f30792a\" href=\"#2f270eb304f30792a\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Kapitola 3: Newslettery je\u0161t\u011b nevy\u0161ly z m\u00f3dy<\/span><\/a><\/h4><\/div><div id=\"2f270eb304f30792a\" class=\"panel-collapse collapse \"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p><strong><u>Newslettery je\u0161t\u011b nevy\u0161ly z m\u00f3dy<\/u><\/strong><\/p>\n<p>Pravd\u011bpodobn\u011b jste ji\u017e sly\u0161eli n\u00e1zor, \u017ee s masivn\u00edm n\u00e1stupem soci\u00e1ln\u00edch s\u00edt\u00ed je psan\u00fd text ji\u017e zastaral\u00fd &#8211; a stejn\u011b tak e-mail marketing. Statistiky v\u0161ak ukazuj\u00ed opak. Pokud jde o n\u00e1vratnost investic, newslettery jsou dnes st\u00e1le nej\u00fa\u010dinn\u011bj\u0161\u00edm marketingov\u00fdm n\u00e1strojem. Nejv\u011bt\u0161\u00ed v\u00fdhodou jsou ni\u017e\u0161\u00ed n\u00e1klady a \u0161irok\u00fd dosah nap\u0159\u00ed\u010d generacemi a c\u00edlov\u00fdmi skupinami. Mus\u00edte v\u0161ak v\u011bd\u011bt, jak na to, aby fungovaly.<\/p>\n<ol>\n<li><strong>Kvalitn\u00ed datab\u00e1ze kontakt\u016f je z\u00e1sadn\u00ed <\/strong>&#8211; i zde plat\u00ed, \u017ee kvalita v\u00edt\u011bz\u00ed nad kvantitou. Soulad s GDPR a v\u00fdslovn\u00fd souhlas jsou nutnost\u00ed. Nebojte se sb\u00edrat kontakty offline, nap\u0159\u00edklad v obchod\u011b.<\/li>\n<li><strong>M\u011bjte pl\u00e1n a strategii <\/strong>&#8211; nepos\u00edlejte newslettery bez jak\u00e9hokoli pl\u00e1nu a nep\u0159eh\u00e1n\u011bjte to s frekvenc\u00ed. U velk\u00fdch zem\u011bd\u011blsk\u00fdch podnik\u016f se \u0161irokou nab\u00eddkou produkt\u016f m\u016f\u017ee fungovat rozes\u00edl\u00e1n\u00ed newsletter\u016f a\u017e jednou t\u00fddn\u011b, u men\u0161\u00edch podnik\u016f a farem s u\u017e\u0161\u00edm portfoliem produkt\u016f posta\u010d\u00ed jednou m\u011bs\u00ed\u010dn\u011b.<\/li>\n<li><strong>Bu\u010fte kreativn\u00ed s poutav\u00fdm n\u00e1m\u011btem a obsahem &#8211; <\/strong>poutav\u00fd n\u00e1m\u011bt a text rozhoduje o tom, zda p\u0159\u00edjemce newsletter\/e-mail otev\u0159e, \u010di nikoli. Myslete tak\u00e9 na e-mailovou adresu, ze kter\u00e9 newsletter pos\u00edl\u00e1te, a na kr\u00e1tk\u00fd text, kter\u00fd se zobraz\u00ed v seznamu e-mail\u016f (hlavi\u010dka).<\/li>\n<\/ol>\n<p><em>Tipy a triky: <\/em><\/p>\n<ul>\n<li>Nezapome\u0148te optimalizovat text pro prohl\u00ed\u017een\u00ed na chytr\u00e9m telefonu nebo tabletu, proto\u017ee t\u00e9m\u011b\u0159 polovina lid\u00ed jej \u010dte pr\u00e1v\u011b zde.<\/li>\n<li>Mnoho u\u017eivatel\u016f obr\u00e1zky v e-mailech v\u016fbec nevid\u00ed, proto kl\u00ed\u010dov\u00e9 informace uv\u00e1d\u011bjte ve form\u011b textu, nikoli banneru.<\/li>\n<li>Testujte r\u016fzn\u00e9 druhy kampan\u00ed a nezapome\u0148te je vyhodnocovat!<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"lazyload alignnone size-full wp-image-7042\" src=\"https:\/\/www.onfarm.eu\/wp-content\/uploads\/2023\/11\/Obrazek5.png\" data-orig-src=\"https:\/\/www.onfarm.eu\/wp-content\/uploads\/2023\/11\/Obrazek5.png\" alt=\"\" width=\"714\" height=\"143\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27714%27%20height%3D%27143%27%20viewBox%3D%270%200%20714%20143%27%3E%3Crect%20width%3D%27714%27%20height%3D%27143%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.onfarm.eu\/wp-content\/uploads\/2023\/11\/Obrazek5-200x40.png 200w, https:\/\/www.onfarm.eu\/wp-content\/uploads\/2023\/11\/Obrazek5-300x60.png 300w, https:\/\/www.onfarm.eu\/wp-content\/uploads\/2023\/11\/Obrazek5-400x80.png 400w, https:\/\/www.onfarm.eu\/wp-content\/uploads\/2023\/11\/Obrazek5-600x120.png 600w, https:\/\/www.onfarm.eu\/wp-content\/uploads\/2023\/11\/Obrazek5.png 714w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 714px) 100vw, 714px\" \/><\/p>\n<\/div><\/div><\/div><style type=\"text\/css\">.fusion-accordian  #accordion-7025-1 .panel-1af7612ae930eab39 .panel-title a{}.fusion-accordian  #accordion-7025-1 .panel-1af7612ae930eab39 .toggle-content{}<\/style><div class=\"fusion-panel panel-default panel-1af7612ae930eab39\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\"><a aria-expanded=\"false\" aria-controls=\"1af7612ae930eab39\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-7025-1\" data-target=\"#1af7612ae930eab39\" href=\"#1af7612ae930eab39\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Kapitola 4: \u00dasp\u011b\u0161n\u00fd marketingov\u00fd trycht\u00fd\u0159<\/span><\/a><\/h4><\/div><div id=\"1af7612ae930eab39\" class=\"panel-collapse collapse \"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p><strong>\u00dasp\u011b\u0161n\u00fd marketingov\u00fd trycht\u00fd\u0159<\/strong><\/p>\n<p>\u00da\u010delem marketingov\u00e9ho trycht\u00fd\u0159e je p\u0159em\u011bnit n\u00e1hodn\u00e9 kolemjdouc\u00ed, online n\u00e1v\u0161t\u011bvn\u00edky a sleduj\u00edc\u00ed na pravideln\u00e9 odb\u011bratele obsahu a zejm\u00e9na na st\u00e1l\u00e9 z\u00e1kazn\u00edky. K sestaven\u00ed tohoto trycht\u00fd\u0159e nyn\u00ed vyu\u017eijete n\u00e1stroje zm\u00edn\u011bn\u00e9 v p\u0159edchoz\u00edch kapitol\u00e1ch. M\u016f\u017eeme tak naplno vyu\u017e\u00edt mo\u017enost\u00ed digit\u00e1ln\u00edho marketingu a oslovit lidi mimo na\u0161i c\u00edlovou skupinu, abychom roz\u0161\u00ed\u0159ili svou z\u00e1kaznickou z\u00e1kladnu. Trycht\u00fd\u0159 pak zn\u00e1zor\u0148uje postupn\u00fd proces, ve kter\u00e9m se sna\u017e\u00edme potenci\u00e1ln\u00ed z\u00e1kazn\u00edky posunout (a co nejm\u00e9n\u011b jich ztratit) na cest\u011b ke skute\u010dn\u00e9mu n\u00e1kupu.<\/p>\n<p>Existuje mnoho rozvinut\u011bj\u0161\u00edch model\u016f, ale tyto 4 z\u00e1kladn\u00ed kroky by m\u011bly pat\u0159it ke ka\u017ed\u00e9mu z nich:<\/p>\n<p><img decoding=\"async\" class=\"lazyload alignnone size-full wp-image-7049\" src=\"https:\/\/www.onfarm.eu\/wp-content\/uploads\/2023\/11\/Obrazek6.png\" data-orig-src=\"https:\/\/www.onfarm.eu\/wp-content\/uploads\/2023\/11\/Obrazek6.png\" alt=\"\" width=\"933\" height=\"76\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27933%27%20height%3D%2776%27%20viewBox%3D%270%200%20933%2076%27%3E%3Crect%20width%3D%27933%27%20height%3D%2776%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.onfarm.eu\/wp-content\/uploads\/2023\/11\/Obrazek6-200x16.png 200w, https:\/\/www.onfarm.eu\/wp-content\/uploads\/2023\/11\/Obrazek6-300x24.png 300w, https:\/\/www.onfarm.eu\/wp-content\/uploads\/2023\/11\/Obrazek6-400x33.png 400w, https:\/\/www.onfarm.eu\/wp-content\/uploads\/2023\/11\/Obrazek6-600x49.png 600w, https:\/\/www.onfarm.eu\/wp-content\/uploads\/2023\/11\/Obrazek6-768x63.png 768w, https:\/\/www.onfarm.eu\/wp-content\/uploads\/2023\/11\/Obrazek6-800x65.png 800w, https:\/\/www.onfarm.eu\/wp-content\/uploads\/2023\/11\/Obrazek6.png 933w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 933px) 100vw, 933px\" \/><\/p>\n<p><strong>1. <\/strong><strong>Pov\u011bdom\u00ed<\/strong><\/p>\n<ul>\n<li>Dejte o sob\u011b v\u011bd\u011bt. K tomu dob\u0159e poslou\u017e\u00ed aktivita na soci\u00e1ln\u00edch s\u00edt\u00edch a reklama, dobr\u00e9 pozice ve vyhled\u00e1va\u010d\u00edch, optimalizovan\u00e9 SEO, \u010dl\u00e1nky o firm\u011b na partnersk\u00fdch webech, \u00fa\u010dast na akc\u00edch, rozhovory, podcasty atd.<img decoding=\"async\" class=\"lazyload size-full wp-image-4156 alignright\" src=\"https:\/\/www.onfarm.eu\/wp-content\/uploads\/2023\/05\/Obrazek9.png\" data-orig-src=\"https:\/\/www.onfarm.eu\/wp-content\/uploads\/2023\/05\/Obrazek9.png\" alt=\"\" width=\"217\" height=\"217\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27217%27%20height%3D%27217%27%20viewBox%3D%270%200%20217%20217%27%3E%3Crect%20width%3D%27217%27%20height%3D%27217%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.onfarm.eu\/wp-content\/uploads\/2023\/05\/Obrazek9-66x66.png 66w, https:\/\/www.onfarm.eu\/wp-content\/uploads\/2023\/05\/Obrazek9-150x150.png 150w, https:\/\/www.onfarm.eu\/wp-content\/uploads\/2023\/05\/Obrazek9-200x200.png 200w, https:\/\/www.onfarm.eu\/wp-content\/uploads\/2023\/05\/Obrazek9.png 217w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 217px) 100vw, 217px\" \/><\/li>\n<\/ul>\n<p><strong>2. <\/strong><strong>Z\u00e1jem<\/strong><\/p>\n<ul>\n<li>V t\u00e9to f\u00e1zi jste ji\u017e vzbudili z\u00e1jem sv\u00fdch potenci\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f, v\u011bd\u00ed o v\u00e1s a cht\u011bj\u00ed v\u011bd\u011bt v\u00edce. Zde vstupuje do hry design a funk\u010dnost va\u0161ich webov\u00fdch str\u00e1nek nebo \u00fa\u010dt\u016f na soci\u00e1ln\u00edch s\u00edt\u00edch. Toto je tak\u00e9 nejlep\u0161\u00ed \u010das na to, abyste z\u00edskali jejich kontakt nebo je zaujali natolik, aby v\u00e1s sledovali d\u00e1l.<\/li>\n<\/ul>\n<p><strong>3. <\/strong><strong>\u00davaha<\/strong><\/p>\n<ul>\n<li>Nyn\u00ed si mus\u00edte z\u00edskat d\u016fv\u011bru potenci\u00e1ln\u00edho z\u00e1kazn\u00edka a uk\u00e1zat mu, \u017ee v\u00e1\u0161 produkt nebo slu\u017eba je pro n\u011bj tou nejlep\u0161\u00ed volbou. Zde p\u0159ich\u00e1z\u00ed na \u0159adu vyu\u017eit\u00ed e-mail marketingu, newsletter\u016f, speci\u00e1ln\u00edch nab\u00eddek atd. Kl\u00ed\u010dem k \u00fasp\u011bchu je konzistence!<\/li>\n<\/ul>\n<p><strong>4. Konverze\/Akce<\/strong><\/p>\n<ul>\n<li>P\u0159em\u011bna z n\u00e1v\u0161t\u011bvn\u00edka na z\u00e1kazn\u00edka je provedena prvn\u00edm \u00fasp\u011b\u0161n\u00fdm n\u00e1kupem. V t\u00e9to f\u00e1zi je d\u016fle\u017eit\u00e9 zanechat dobr\u00fd dojem (ochotn\u00fd person\u00e1l, dob\u0159e zabalen\u00e9 zbo\u017e\u00ed, v\u010dasn\u00e9 dod\u00e1n\u00ed, vst\u0159\u00edcn\u00e9 \u0159e\u0161en\u00ed reklamac\u00ed&#8230;). Proto\u017ee ani ten nejlep\u0161\u00ed marketingov\u00fd trycht\u00fd\u0159 nebude fungovat, pokud bude m\u00edt z\u00e1kazn\u00edk v t\u00e9to f\u00e1zi \u0161patnou zku\u0161enost!<\/li>\n<\/ul>\n<p>Typy a triky:<\/p>\n<ul>\n<li>Chcete-li z\u00edskat \u0161ir\u0161\u00ed dosah\/pov\u011bdom\u00ed, sna\u017ete se zam\u011b\u0159it nejen na vizu\u00e1ln\u00ed str\u00e1nku, ale tak\u00e9 na zapamatovatelnost zna\u010dky (nap\u0159. slogan).<\/li>\n<li>Pokud v\u00e1m to vyhovuje, zkuste uk\u00e1zat jednu osobu spojenou se zna\u010dkou (jednodu\u0161e to, co d\u011bl\u00e1), aby se publikum mohlo \u201elid\u0161t\u011bj\u0161\u00edm\u201c zp\u016fsobem vc\u00edtit do p\u0159\u00edsp\u011bvk\u016f, kter\u00e9 vid\u00ed. Zn\u00e1m\u00e1 tv\u00e1\u0159 bude v\u017edy dobrou metodou, jak b\u00fdt zapamatovateln\u00fd a z\u00edskat vy\u0161\u0161\u00ed z\u00e1jem.<\/li>\n<li>Pokud si uv\u011bdom\u00edte, \u017ee n\u011bco, co jste zve\u0159ejnili, m\u011blo lep\u0161\u00ed ohlas ne\u017e jin\u00e9 v\u011bci, m\u00e1te od publika jasnou odpov\u011b\u010f. Z toho byste m\u011bli vych\u00e1zet a pokra\u010dovat ve stejn\u00e9m obsahu, kter\u00fd byl ocen\u011bn, proto\u017ee pr\u00e1v\u011b ten upoutal pozornost.<\/li>\n<li>V\u017edy se najdou m\u00edsta, odkud va\u0161i z\u00e1kazn\u00edci odejdou. Ned\u011blejte si s t\u00edm starosti, je to norm\u00e1ln\u00ed. M\u011bli byste se v\u0161ak sna\u017eit odhalit nadm\u011brn\u00e9 ztr\u00e1ty a pokusit se jim v budoucnu vyhnout.<\/li>\n<\/ul>\n<p><u>U\u017eite\u010dn\u00e9 odkazy<\/u>:<\/p>\n<ul>\n<li><a href=\"https:\/\/ec.europa.eu\/eurostat\/web\/products-datasets\/-\/tin00127\">https:\/\/ec.europa.eu\/eurostat\/web\/products-datasets\/-\/tin00127<\/a><\/li>\n<li><a href=\"https:\/\/www.pruvodcepodnikanim.cz\/\">https:\/\/www.pruvodcepodnikanim.cz\/<\/a><\/li>\n<li><a href=\"https:\/\/www.poctiveseo.cz\/clanek\/cs\/co-je-marketingovy-trychtyr-konverze-marketingova-strategie\">https:\/\/www.poctiveseo.cz\/clanek\/cs\/co-je-marketingovy-trychtyr-konverze-marketingova-strategie<\/a><\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:30px;width:100%;\"><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-4{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-4 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-4{width:100% !important;order : 0;}.fusion-builder-column-4 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:768px) {.fusion-body .fusion-builder-column-4{width:100% !important;order : 0;}.fusion-builder-column-4 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_2_3 2_3 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div style=\"width: 100%;\"><div style=\"position: relative; padding-bottom: 56.25%; padding-top: 0; height: 0;\"><iframe title=\"ON-FARM_QUIZ_D_CZ\" frameborder=\"0\" width=\"1200\" height=\"675\" style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"https:\/\/view.genial.ly\/654b78a3000412001164ed9c\" type=\"text\/html\" allowscriptaccess=\"always\" allowfullscreen=\"true\" scrolling=\"yes\" allownetworking=\"all\"><\/iframe> <\/div> <\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-5{width:66.666666666667% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-5 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 2.88%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 2.88%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-5{width:66.666666666667% !important;order : 0;}.fusion-builder-column-5 > .fusion-column-wrapper {margin-right : 2.88%;margin-left : 2.88%;}}@media only screen and (max-width:768px) {.fusion-body .fusion-builder-column-5{width:100% !important;order : 0;}.fusion-builder-column-5 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_6 1_6 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-6{width:16.666666666667% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-6 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 11.52%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 11.52%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-6{width:16.666666666667% !important;order : 0;}.fusion-builder-column-6 > .fusion-column-wrapper {margin-right : 11.52%;margin-left : 11.52%;}}@media only screen and (max-width:768px) {.fusion-body .fusion-builder-column-6{width:100% !important;order : 0;}.fusion-builder-column-6 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div style=\"text-align:left;\"><style>.fusion-button.button-2{border-radius:4px 4px 4px 4px;}<\/style><a class=\"fusion-button button-flat fusion-button-default-size button-default button-2 fusion-button-default-span fusion-button-default-type\" target=\"_self\" href=\"https:\/\/www.onfarm.eu\/cs\/vzdelavaci-platforma\/vzdelavaci-materialy\/\" style=\"margin-top:20px;\"><span class=\"fusion-button-text\">ZP\u011aT<\/span><\/a><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-7{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-7 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-7{width:100% !important;order : 0;}.fusion-builder-column-7 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:768px) {.fusion-body .fusion-builder-column-7{width:100% !important;order : 0;}.fusion-builder-column-7 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-3{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 100px;padding-left : 0px;}<\/style><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":{"footnotes":""},"class_list":["post-7025","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.onfarm.eu\/cs\/wp-json\/wp\/v2\/pages\/7025","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.onfarm.eu\/cs\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.onfarm.eu\/cs\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.onfarm.eu\/cs\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.onfarm.eu\/cs\/wp-json\/wp\/v2\/comments?post=7025"}],"version-history":[{"count":4,"href":"https:\/\/www.onfarm.eu\/cs\/wp-json\/wp\/v2\/pages\/7025\/revisions"}],"predecessor-version":[{"id":7128,"href":"https:\/\/www.onfarm.eu\/cs\/wp-json\/wp\/v2\/pages\/7025\/revisions\/7128"}],"wp:attachment":[{"href":"https:\/\/www.onfarm.eu\/cs\/wp-json\/wp\/v2\/media?parent=7025"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}