{"id":7057,"date":"2023-05-12T14:11:35","date_gmt":"2023-05-12T12:11:35","guid":{"rendered":"https:\/\/www.onfarm.eu\/innovative-farm-to-fork-solutions\/"},"modified":"2023-11-16T15:01:21","modified_gmt":"2023-11-16T14:01:21","slug":"inovativni-reseni-z-farmy-na-vidlicku","status":"publish","type":"page","link":"https:\/\/www.onfarm.eu\/cs\/inovativni-reseni-z-farmy-na-vidlicku\/","title":{"rendered":"Inovativn\u00ed \u0159e\u0161en\u00ed Z farmy na vidli\u010dku"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container fusion-parallax-none nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: var(--awb-color1);background-image: url(&quot;https:\/\/www.onfarm.eu\/wp-content\/uploads\/2023\/01\/pexels-pixabay-39511-300x200.jpg&quot;);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:var(--awb-color3);border-style:solid;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;\" data-preload-img=\"https:\/\/www.onfarm.eu\/wp-content\/uploads\/2023\/01\/pexels-pixabay-39511-300x200.jpg\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-align-content-center fusion-flex-justify-content-center\" style=\"max-width:1393.6px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_2_3 2_3 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;background-color:rgba(0,0,0,0.5);padding: 10px 5px 10px 5px;\"><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-1{margin-top:40px!important; margin-right:0px!important;margin-bottom:40px!important;margin-left:0px!important;}}@media only screen and (max-width:768px) {.fusion-title.fusion-title-1{margin-top:10px!important; margin-right:0px!important;margin-bottom:10px!important; margin-left:0px!important;}}<\/style><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-one\" style=\"font-size:50px;margin-top:40px;margin-right:0px;margin-bottom:40px;margin-left:0px;\"><h1 class=\"title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;color:var(--awb-color1);--fontSize:50;line-height:var(--awb-typography1-line-height);\">Inovativn\u00ed \u0159e\u0161en\u00ed Z farmy na vidli\u010dku<\/h1><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-0{width:66.666666666667% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-0 > .fusion-column-wrapper {padding-top : 10px !important;padding-right : 5px !important;margin-right : 2.88%;padding-bottom : 10px !important;padding-left : 5px !important;margin-left : 2.88%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-0{width:66.666666666667% !important;order : 0;}.fusion-builder-column-0 > .fusion-column-wrapper {margin-right : 2.88%;margin-left : 2.88%;}}@media only screen and (max-width:768px) {.fusion-body .fusion-builder-column-0{width:100% !important;order : 0;}.fusion-builder-column-0 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-1{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;min-height:450px;}<\/style><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: var(--awb-color1);background-position: left top;background-repeat: repeat-x;border-width: 0px 0px 0px 0px;border-color:var(--awb-color3);border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1393.6px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-1\"><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-1{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-1 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-1{width:100% !important;order : 0;}.fusion-builder-column-1 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:768px) {.fusion-body .fusion-builder-column-1{width:100% !important;order : 0;}.fusion-builder-column-1 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-2\"><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-2{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-2 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-2{width:100% !important;order : 0;}.fusion-builder-column-2 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:768px) {.fusion-body .fusion-builder-column-2{width:100% !important;order : 0;}.fusion-builder-column-2 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-3 fusion-text-no-margin\" style=\"margin-top:35px;margin-bottom:35px;\"><p>Inovativn\u00ed \u0159e\u0161en\u00ed v r\u00e1mci strategie \u201eZ farmy na vidli\u010dku\u201c mohou zlep\u0161it environment\u00e1ln\u00ed \u010di soci\u00e1ln\u00ed udr\u017eitelnost v zem\u011bd\u011blstv\u00ed, ale mohou v\u00e1m tak\u00e9 pomoci rozv\u00edjet va\u0161e podnik\u00e1n\u00ed. V tomto modulu se sna\u017e\u00edme popsat nejb\u011b\u017en\u011bj\u0161\u00ed oblasti, v nich\u017e se inovace v zem\u011bd\u011blstv\u00ed vyskytuj\u00ed, a dolo\u017eit je n\u011bkter\u00fdmi p\u0159\u00edklady z\u00a0proveden\u00fdch p\u0159\u00edpadov\u00fdch studi\u00ed\/dobr\u00fdch prax\u00ed. Kone\u010dn\u00fdm c\u00edlem je podpo\u0159it v\u00e1s na cest\u011b k udr\u017eiteln\u011bj\u0161\u00edm a lukrativn\u011bj\u0161\u00edm zem\u011bd\u011blsk\u00fdm syst\u00e9m\u016fm.<\/p>\n<h4>Z\u00e1m\u011bry a c\u00edle<\/h4>\n<p>C\u00edlem tohoto modulu je inspirovat \u010dten\u00e1\u0159e k hled\u00e1n\u00ed inovativn\u00edch \u0159e\u0161en\u00ed v\u00a0kontextu strategie \u201eZ farmy na vidli\u010dku\u201c pomoc\u00ed prezentace p\u0159\u00edpadov\u00fdch studi\u00ed shrom\u00e1\u017ed\u011bn\u00fdch v r\u00e1mci projektu ON-FARM. C\u00edlem je splnit n\u00e1sleduj\u00edc\u00ed: popsat nej\u010dast\u011bji se vyskytuj\u00edc\u00ed \u0159e\u0161en\u00ed v na\u0161ich p\u0159\u00edpadov\u00fdch studi\u00edch a motivovat k podrobn\u011bj\u0161\u00edmu \u010dten\u00ed o t\u011bchto \u0159e\u0161en\u00edch v dal\u0161\u00edch modulech.<\/p>\n<\/div><div ><style>.fusion-button.button-1{border-radius:4px 4px 4px 4px;}<\/style><a class=\"fusion-button button-flat fusion-button-default-size button-default button-1 fusion-button-default-span fusion-button-default-type\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.onfarm.eu\/wp-content\/uploads\/2023\/11\/ONFARM_PR4_Module_A_CZ_final.pdf\"><span class=\"fusion-button-text\">ST\u00c1HNOUT PDF<\/span><\/a><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-3{width:100% !important;margin-top : 0px;margin-bottom : 6px;}.fusion-builder-column-3 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-3{width:100% !important;order : 0;}.fusion-builder-column-3 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:768px) {.fusion-body .fusion-builder-column-3{width:100% !important;order : 0;}.fusion-builder-column-3 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-2{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 100px;padding-left : 0px;}<\/style><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: var(--awb-color1);background-position: left top;background-repeat: repeat-x;border-width: 0px 0px 0px 0px;border-color:var(--awb-color3);border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1393.6px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\">#accordion-7057-1 .fusion-panel:hover{ border-color: var(--awb-color3) } #accordion-7057-1 .fusion-panel { border-color:var(--awb-color3); }.fusion-accordian  #accordion-7057-1 .panel-title a .fa-fusion-box{ color: var(--awb-color1);}.fusion-accordian  #accordion-7057-1 .panel-title a .fa-fusion-box:before{ font-size: 16px; width: 16px;}.fusion-accordian  #accordion-7057-1 .panel-title a{font-size:25px;color:var(--awb-color8);font-family:\"IBM Plex Sans\";font-weight:500;}.fusion-accordian  #accordion-7057-1 .toggle-content{font-size:18px;color:var(--awb-color8);font-family:\"IBM Plex Sans\";font-weight:400;}.fusion-accordian  #accordion-7057-1 .fa-fusion-box { background-color: #abd752;border-color: #abd752;}.fusion-accordian  #accordion-7057-1 .panel-title a:not(.active):hover, #accordion-7057-1 .fusion-toggle-boxed-mode:hover .panel-title a { color: var(--awb-color4);}.fusion-accordian  #accordion-7057-1 .panel-title .active .fa-fusion-box,.fusion-accordian  #accordion-7057-1 .panel-title a:not(.active):hover .fa-fusion-box { background-color: var(--awb-color4)!important;border-color: var(--awb-color4)!important;}<\/style><div class=\"accordian fusion-accordian\"><div class=\"panel-group\" id=\"accordion-7057-1\"><style type=\"text\/css\">.fusion-accordian  #accordion-7057-1 .panel-d3b4ea408059eff32 .panel-title a{}.fusion-accordian  #accordion-7057-1 .panel-d3b4ea408059eff32 .toggle-content{}<\/style><div class=\"fusion-panel panel-default panel-d3b4ea408059eff32\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\"><a aria-expanded=\"false\" aria-controls=\"d3b4ea408059eff32\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-7057-1\" data-target=\"#d3b4ea408059eff32\" href=\"#d3b4ea408059eff32\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Seznam kapitol<\/span><\/a><\/h4><\/div><div id=\"d3b4ea408059eff32\" class=\"panel-collapse collapse \"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>1. P\u0159edchoz\u00ed pozn\u00e1mky<br \/>\n2. N\u011bkter\u00e9 oblasti inovac\u00ed<br \/>\n3. Z\u00e1v\u011br<\/p>\n<\/div><\/div><\/div><style type=\"text\/css\">.fusion-accordian  #accordion-7057-1 .panel-986d5ee25462b5bf3 .panel-title a{}.fusion-accordian  #accordion-7057-1 .panel-986d5ee25462b5bf3 .toggle-content{}<\/style><div class=\"fusion-panel panel-default panel-986d5ee25462b5bf3\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\"><a aria-expanded=\"false\" aria-controls=\"986d5ee25462b5bf3\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-7057-1\" data-target=\"#986d5ee25462b5bf3\" href=\"#986d5ee25462b5bf3\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Kapitola 1: P\u0159edchoz\u00ed pozn\u00e1mky<\/span><\/a><\/h4><\/div><div id=\"986d5ee25462b5bf3\" class=\"panel-collapse collapse \"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>Jak jste ji\u017e pravd\u011bpodobn\u011b vid\u011bli, v projektu ON-FARM jsme dos\u00e1hli r\u016fzn\u00fdch v\u00fdsledk\u016f se z\u00e1m\u011brem poskytnout v\u00e1m z\u00e1kladn\u00ed n\u00e1stroje pro p\u0159echod k udr\u017eiteln\u011bj\u0161\u00edm model\u016fm zem\u011bd\u011blstv\u00ed.<\/p>\n<p>Jedn\u00edm z t\u011bchto v\u00fdstup\u016f byl katalog p\u0159\u00edpadov\u00fdch studi\u00ed neboli s\u00e9rie osv\u011bd\u010den\u00fdch postup\u016f farm\u00e1\u0159\u016f z partnersk\u00fdch zem\u00ed, kte\u0159\u00ed se ji\u017e v\u011bnuj\u00ed prodeji v souladu se strategi\u00ed \u201eZ farmy na vidli\u010dku\u201c a produkuj\u00ed farm\u00e1\u0159sk\u00e9 produkty s p\u0159idanou hodnotou prost\u0159ednictv\u00edm vlastn\u00edho zpracov\u00e1n\u00ed potravin.<\/p>\n<p>N\u011bkter\u00e9 z t\u011bchto v\u00fdzev a oblast\u00ed, v nich\u017e museli zem\u011bd\u011blci inovovat z d\u016fvodu udr\u017een\u00ed podnik\u00e1n\u00ed, ji\u017e popsaly jin\u00e9 org\u00e1ny a instituce, nap\u0159\u00edklad ENRD (Evropsk\u00e1 s\u00ed\u0165 pro rozvoj venkova) nebo EIP-AGRI (Evropsk\u00e9 inova\u010dn\u00ed partnerstv\u00ed pro produktivitu a udr\u017eitelnost zem\u011bd\u011blstv\u00ed). V tomto modulu jsme se pokusili n\u011bkter\u00e9 z t\u011bchto oblast\u00ed inovac\u00ed zjednodu\u0161it a d\u00e1t je do souvislosti s konkr\u00e9tn\u00edmi p\u0159\u00edpadov\u00fdmi studiemi, kter\u00e9 jsme shrom\u00e1\u017edili. Tyto oblasti, kter\u00e9 popisujeme v n\u00e1sleduj\u00edc\u00ed kapitole, jsou: v\u00fdvoj produkt\u016f; marketing; logistika a digit\u00e1ln\u00ed inovace.<\/p>\n<p>N\u00e1sleduj\u00edc\u00ed graf poskytuje p\u0159ehled oblast\u00ed inovac\u00ed, do kter\u00fdch jsou zahrnuty na\u0161e p\u0159\u00edpadov\u00e9 studie:<\/p>\n<p><img decoding=\"async\" class=\"lazyload alignnone size-full wp-image-7060\" src=\"https:\/\/www.onfarm.eu\/wp-content\/uploads\/2023\/11\/Obrazek7.png\" data-orig-src=\"https:\/\/www.onfarm.eu\/wp-content\/uploads\/2023\/11\/Obrazek7.png\" alt=\"\" width=\"492\" height=\"273\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27492%27%20height%3D%27273%27%20viewBox%3D%270%200%20492%20273%27%3E%3Crect%20width%3D%27492%27%20height%3D%27273%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.onfarm.eu\/wp-content\/uploads\/2023\/11\/Obrazek7-200x111.png 200w, https:\/\/www.onfarm.eu\/wp-content\/uploads\/2023\/11\/Obrazek7-300x166.png 300w, https:\/\/www.onfarm.eu\/wp-content\/uploads\/2023\/11\/Obrazek7-400x222.png 400w, https:\/\/www.onfarm.eu\/wp-content\/uploads\/2023\/11\/Obrazek7.png 492w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 492px) 100vw, 492px\" \/><\/p>\n<\/div><\/div><\/div><style type=\"text\/css\">.fusion-accordian  #accordion-7057-1 .panel-ad245fbb027223595 .panel-title a{}.fusion-accordian  #accordion-7057-1 .panel-ad245fbb027223595 .toggle-content{}<\/style><div class=\"fusion-panel panel-default panel-ad245fbb027223595\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\"><a aria-expanded=\"false\" aria-controls=\"ad245fbb027223595\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-7057-1\" data-target=\"#ad245fbb027223595\" href=\"#ad245fbb027223595\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Kapitola 2: N\u011bkter\u00e9 oblasti inovac\u00ed<\/span><\/a><\/h4><\/div><div id=\"ad245fbb027223595\" class=\"panel-collapse collapse \"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p><strong>1. V\u00fdvoj produkt\u016f:<\/strong><\/p>\n<p>Inovace produkt\u016f je jednou z oblast\u00ed, ve kter\u00e9 nej\u010dast\u011bji doch\u00e1z\u00ed k zav\u00e1d\u011bn\u00ed inovac\u00ed v\u00a0kontextu strategie \u201eZ farmy na vidli\u010dku\u201c. Inovace souvis\u00ed<br \/>\ns typem produktu, ale tak\u00e9 s jeho vztahem ke zbytku kr\u00e1tk\u00e9ho potravinov\u00e9ho \u0159et\u011bzce.<\/p>\n<p>Skv\u011bl\u00fdm p\u0159\u00edkladem inovace produktu je Favamole z farmy Andrese Jary v Nizozemsku. Na t\u00e9to farm\u011b p\u0159ipravuj\u00ed z fazol\u00ed fava dip podobn\u00fd guacamole, jako protiopat\u0159en\u00ed k neudr\u017eiteln\u00e9 spot\u0159eb\u011b avok\u00e1da.<\/p>\n<p>V\u00edce o tom, jak vytv\u00e1\u0159et p\u0159idanou hodnotu zem\u011bd\u011blsk\u00fdm produkt\u016fm, se m\u016f\u017eete dozv\u011bd\u011bt v modulu F t\u011bchto inspirativn\u00edch vzd\u011bl\u00e1vac\u00edch materi\u00e1l\u016f.<\/p>\n<p><strong>2. Marketing:<\/strong><\/p>\n<p>Kl\u00ed\u010dem k rozvoji va\u0161eho podnik\u00e1n\u00ed je z\u00edsk\u00e1n\u00ed dovednost\u00ed v oblasti marketingu kr\u00e1tk\u00fdch potravinov\u00fdch \u0159et\u011bzc\u016f. Tato oblast \u0159e\u0161en\u00ed v kontextu strategie \u201eZ farmy na vidli\u010dku\u201c zahrnuje pochopen\u00ed vztah\u016f mezi zem\u011bd\u011blci a spot\u0159ebiteli a p\u0159ibl\u00ed\u017een\u00ed spot\u0159ebitel\u016f va\u0161im produkt\u016fm.<\/p>\n<p>Inovativn\u00ed \u0159e\u0161en\u00ed, kter\u00e1 jsme objevili v na\u0161ich p\u0159\u00edpadov\u00fdch studi\u00edch, se zam\u011b\u0159ila na digit\u00e1ln\u00ed marketing, jako je p\u0159\u00edpad farmy Deckers Biohof v N\u011bmecku, kde byla vytvo\u0159ena slu\u017eba rozvozu. Tato slu\u017eba zahrnuje mimo jin\u00e9 z\u00e1kaznick\u00fd servis a komunika\u010dn\u00ed odd\u011blen\u00ed.<br \/>\nV\u00edce informac\u00ed o digit\u00e1ln\u00edm marketingu najdete v na\u0161em modulu D.<\/p>\n<p><img decoding=\"async\" class=\"lazyload alignnone size-full wp-image-4050\" src=\"https:\/\/www.onfarm.eu\/wp-content\/uploads\/2023\/05\/onfarm_marketing.png\" data-orig-src=\"https:\/\/www.onfarm.eu\/wp-content\/uploads\/2023\/05\/onfarm_marketing.png\" alt=\"\" width=\"284\" height=\"214\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27284%27%20height%3D%27214%27%20viewBox%3D%270%200%20284%20214%27%3E%3Crect%20width%3D%27284%27%20height%3D%27214%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.onfarm.eu\/wp-content\/uploads\/2023\/05\/onfarm_marketing-200x151.png 200w, https:\/\/www.onfarm.eu\/wp-content\/uploads\/2023\/05\/onfarm_marketing.png 284w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 284px) 100vw, 284px\" \/><\/p>\n<p><strong>3. Logistika:<\/strong><\/p>\n<p>Nezbytnou sou\u010d\u00e1st\u00ed potravinov\u00fdch \u0159et\u011bzc\u016f jsou logistika a distribuce, kter\u00e9 se pro mal\u00e9 farm\u00e1\u0159e \u010dasto ukazuj\u00ed b\u00fdt nemo\u017en\u00fdmi z d\u016fvodu vysok\u00fdch cen nebo nedostatku organiza\u010dn\u00edch kapacit.<\/p>\n<p><strong>Spolupr\u00e1ce a tzv. samoorganizace<\/strong> mezi v\u00fdrobci a spot\u0159ebiteli je proto mezi inovativn\u00edmi \u0159e\u0161en\u00edmi v r\u00e1mci strategie \u201eZ farmy na vidli\u010dku\u201c velmi p\u0159\u00edzniv\u00fdm a b\u011b\u017en\u00fdm \u0159e\u0161en\u00edm a\u010dkoli je obt\u00ed\u017en\u00e9 s\u00a0nimi za\u010d\u00edt.<\/p>\n<p>V na\u0161ich p\u0159\u00edpadov\u00fdch studi\u00edch m\u016f\u017eeme vyzdvihnout spu\u0161t\u011bn\u00ed s\u00edt\u011b prodejn\u00edch automat\u016f na produkty (tzv. masomaty) \u010desk\u00e9 Farmy Basa\u0159ovi.<\/p>\n<p>Dal\u0161\u00ed informace o spolupr\u00e1ci v kr\u00e1tk\u00fdch dodavatelsk\u00fdch \u0159et\u011bzc\u00edch potravin jsou k dispozici v modulu C.<\/p>\n<p><img decoding=\"async\" class=\"lazyload alignnone size-full wp-image-4057\" src=\"https:\/\/www.onfarm.eu\/wp-content\/uploads\/2023\/05\/onfarm_logistics.png\" data-orig-src=\"https:\/\/www.onfarm.eu\/wp-content\/uploads\/2023\/05\/onfarm_logistics.png\" alt=\"\" width=\"278\" height=\"210\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27278%27%20height%3D%27210%27%20viewBox%3D%270%200%20278%20210%27%3E%3Crect%20width%3D%27278%27%20height%3D%27210%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.onfarm.eu\/wp-content\/uploads\/2023\/05\/onfarm_logistics-200x151.png 200w, https:\/\/www.onfarm.eu\/wp-content\/uploads\/2023\/05\/onfarm_logistics.png 278w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 278px) 100vw, 278px\" \/><\/p>\n<p><strong>4. Digit\u00e1ln\u00ed inovace:<\/strong><\/p>\n<p>Ji\u017e jsme se zm\u00ednili o tom, jak d\u016fle\u017eit\u00e9 mohou b\u00fdt v na\u0161ich iniciativ\u00e1ch dovednosti v\u00a0oblasti digit\u00e1ln\u00edho marketingu, ale digitalizace je d\u016fle\u017eit\u00e1 i v kr\u00e1tk\u00e9m potravinov\u00e9m \u0159et\u011bzci jako celku. <strong>Digit\u00e1ln\u00ed a technologick\u00e1 \u0159e\u0161en\u00ed <\/strong>mohou sahat od anal\u00fdzy metadat a\u017e po vyu\u017eit\u00ed nov\u00fdch technologi\u00ed ve v\u00fdrob\u011b nebo automatizaci \u00fakol\u016f. Celkov\u011b tato \u0159e\u0161en\u00ed usnadn\u00ed \u017eivot mnoha z\u00fa\u010dastn\u011bn\u00fdm akt\u00e9r\u016fm.<\/p>\n<p>V\u00a0na\u0161em souboru <strong>p\u0159\u00edpadov\u00fdch studi\u00ed<\/strong> n\u00e1zorn\u011b ukazujeme sb\u011br a anal\u00fdzu mnoha dat pro rozhodov\u00e1n\u00ed na p\u0159\u00edkladu pomeran\u010dov\u00e9 farmy Ismaela Navarro ve \u0160pan\u011blsku. Ke zlep\u0161en\u00ed sv\u00e9ho rozhodov\u00e1n\u00ed vyu\u017e\u00edv\u00e1 senzory vlhkosti instalovan\u00e9 na farm\u011b a anal\u00fdzu dat z bl\u00edzk\u00fdch meteorologick\u00fdch stanic.<\/p>\n<\/div><\/div><\/div><style type=\"text\/css\">.fusion-accordian  #accordion-7057-1 .panel-7992898803a764ee1 .panel-title a{}.fusion-accordian  #accordion-7057-1 .panel-7992898803a764ee1 .toggle-content{}<\/style><div class=\"fusion-panel panel-default panel-7992898803a764ee1\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\"><a aria-expanded=\"false\" aria-controls=\"7992898803a764ee1\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-7057-1\" data-target=\"#7992898803a764ee1\" href=\"#7992898803a764ee1\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Kapitola 3: Z\u00e1v\u011br<\/span><\/a><\/h4><\/div><div id=\"7992898803a764ee1\" class=\"panel-collapse collapse \"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>V tomto modulu jsme se pokusili demonstrovat r\u016fzn\u00e9 typy inovativn\u00edch \u0159e\u0161en\u00ed v r\u00e1mci strategie \u201eZ farmy na vidli\u010dku \u201c na p\u0159\u00edkladech z proveden\u00fdch p\u0159\u00edpadov\u00fdch studi\u00ed.<br \/>\nP\u0159esto\u017ee jsme zd\u016fraznili \u010dty\u0159i hlavn\u00ed oblasti, neznamen\u00e1 to, \u017ee t\u00edm inovace kon\u010d\u00ed. Dal\u0161\u00ed oblasti, jako je <strong>kvalita<\/strong> a <strong>sledovatelnost<\/strong> nebo <strong>dlouhodob\u00e1 udr\u017eitelnost<\/strong>, budou krom\u011b v\u00fd\u0161e uveden\u00fdch podrobn\u011b pops\u00e1ny v dal\u0161\u00edch modulech.<br \/>\nDouf\u00e1me, \u017ee tento kr\u00e1tk\u00fd modul dodal \u010dten\u00e1\u0159\u016fm inspiraci a podpo\u0159il jejich kreativitu a \u017ee budou schopni v souladu se strategi\u00ed \u201eZ farmy na vidli\u010dku\u201c tak\u00e9 realizovat inovativn\u00ed \u0159e\u0161en\u00ed podobn\u00e1 a\u0165 podobn\u00e1 ji\u017e zm\u00edn\u011bn\u00fdm \u010di sv\u00e1 vlastn\u00ed!<\/p>\n<p><img decoding=\"async\" class=\"lazyload alignnone size-medium wp-image-4064\" src=\"https:\/\/www.onfarm.eu\/wp-content\/uploads\/2023\/05\/onfarm_conclusions-300x101.png\" data-orig-src=\"https:\/\/www.onfarm.eu\/wp-content\/uploads\/2023\/05\/onfarm_conclusions-300x101.png\" alt=\"\" width=\"300\" height=\"101\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27300%27%20height%3D%27101%27%20viewBox%3D%270%200%20300%20101%27%3E%3Crect%20width%3D%27300%27%20height%3D%27101%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.onfarm.eu\/wp-content\/uploads\/2023\/05\/onfarm_conclusions-200x68.png 200w, https:\/\/www.onfarm.eu\/wp-content\/uploads\/2023\/05\/onfarm_conclusions-300x101.png 300w, https:\/\/www.onfarm.eu\/wp-content\/uploads\/2023\/05\/onfarm_conclusions-400x135.png 400w, https:\/\/www.onfarm.eu\/wp-content\/uploads\/2023\/05\/onfarm_conclusions-600x203.png 600w, https:\/\/www.onfarm.eu\/wp-content\/uploads\/2023\/05\/onfarm_conclusions.png 696w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:30px;width:100%;\"><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-4{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-4 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-4{width:100% !important;order : 0;}.fusion-builder-column-4 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:768px) {.fusion-body .fusion-builder-column-4{width:100% !important;order : 0;}.fusion-builder-column-4 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_2_3 2_3 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div style=\"width: 100%;\"><div style=\"position: relative; padding-bottom: 56.25%; padding-top: 0; height: 0;\"><iframe title=\"ON-FARM_QUIZ_A_CZ\" frameborder=\"0\" width=\"1200\" height=\"675\" style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"https:\/\/view.genial.ly\/654b4e15bc71170011d0a00c\" type=\"text\/html\" allowscriptaccess=\"always\" allowfullscreen=\"true\" scrolling=\"yes\" allownetworking=\"all\"><\/iframe> <\/div> <\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-5{width:66.666666666667% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-5 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 2.88%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 2.88%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-5{width:66.666666666667% !important;order : 0;}.fusion-builder-column-5 > .fusion-column-wrapper {margin-right : 2.88%;margin-left : 2.88%;}}@media only screen and (max-width:768px) {.fusion-body .fusion-builder-column-5{width:100% !important;order : 0;}.fusion-builder-column-5 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div ><style>.fusion-button.button-2{border-radius:4px 4px 4px 4px;}<\/style><a class=\"fusion-button button-flat fusion-button-default-size button-default button-2 fusion-button-default-span fusion-button-default-type\" target=\"_self\" href=\"https:\/\/www.onfarm.eu\/cs\/vzdelavaci-platforma\/vzdelavaci-materialy\/\" style=\"margin-top:20px;\"><span class=\"fusion-button-text\">ZP\u011aT<\/span><\/a><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-6{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-6 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-6{width:100% !important;order : 0;}.fusion-builder-column-6 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:768px) {.fusion-body .fusion-builder-column-6{width:100% !important;order : 0;}.fusion-builder-column-6 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-3{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 100px;padding-left : 0px;}<\/style><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":{"footnotes":""},"class_list":["post-7057","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.onfarm.eu\/cs\/wp-json\/wp\/v2\/pages\/7057","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.onfarm.eu\/cs\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.onfarm.eu\/cs\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.onfarm.eu\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.onfarm.eu\/cs\/wp-json\/wp\/v2\/comments?post=7057"}],"version-history":[{"count":4,"href":"https:\/\/www.onfarm.eu\/cs\/wp-json\/wp\/v2\/pages\/7057\/revisions"}],"predecessor-version":[{"id":7127,"href":"https:\/\/www.onfarm.eu\/cs\/wp-json\/wp\/v2\/pages\/7057\/revisions\/7127"}],"wp:attachment":[{"href":"https:\/\/www.onfarm.eu\/cs\/wp-json\/wp\/v2\/media?parent=7057"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}