{"id":7057,"date":"2023-05-12T14:11:35","date_gmt":"2023-05-12T12:11:35","guid":{"rendered":"https:\/\/www.onfarm.eu\/innovative-farm-to-fork-solutions\/"},"modified":"2023-11-16T15:01:21","modified_gmt":"2023-11-16T14:01:21","slug":"inovativni-reseni-z-farmy-na-vidlicku","status":"publish","type":"page","link":"https:\/\/www.onfarm.eu\/cs\/inovativni-reseni-z-farmy-na-vidlicku\/","title":{"rendered":"Inovativn\u00ed \u0159e\u0161en\u00ed Z farmy na vidli\u010dku"},"content":{"rendered":"

Inovativn\u00ed \u0159e\u0161en\u00ed Z farmy na vidli\u010dku<\/h1><\/div><\/div><\/div><\/div><\/div>
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Inovativn\u00ed \u0159e\u0161en\u00ed v r\u00e1mci strategie \u201eZ farmy na vidli\u010dku\u201c mohou zlep\u0161it environment\u00e1ln\u00ed \u010di soci\u00e1ln\u00ed udr\u017eitelnost v zem\u011bd\u011blstv\u00ed, ale mohou v\u00e1m tak\u00e9 pomoci rozv\u00edjet va\u0161e podnik\u00e1n\u00ed. V tomto modulu se sna\u017e\u00edme popsat nejb\u011b\u017en\u011bj\u0161\u00ed oblasti, v nich\u017e se inovace v zem\u011bd\u011blstv\u00ed vyskytuj\u00ed, a dolo\u017eit je n\u011bkter\u00fdmi p\u0159\u00edklady z\u00a0proveden\u00fdch p\u0159\u00edpadov\u00fdch studi\u00ed\/dobr\u00fdch prax\u00ed. Kone\u010dn\u00fdm c\u00edlem je podpo\u0159it v\u00e1s na cest\u011b k udr\u017eiteln\u011bj\u0161\u00edm a lukrativn\u011bj\u0161\u00edm zem\u011bd\u011blsk\u00fdm syst\u00e9m\u016fm.<\/p>\n

Z\u00e1m\u011bry a c\u00edle<\/h4>\n

C\u00edlem tohoto modulu je inspirovat \u010dten\u00e1\u0159e k hled\u00e1n\u00ed inovativn\u00edch \u0159e\u0161en\u00ed v\u00a0kontextu strategie \u201eZ farmy na vidli\u010dku\u201c pomoc\u00ed prezentace p\u0159\u00edpadov\u00fdch studi\u00ed shrom\u00e1\u017ed\u011bn\u00fdch v r\u00e1mci projektu ON-FARM. C\u00edlem je splnit n\u00e1sleduj\u00edc\u00ed: popsat nej\u010dast\u011bji se vyskytuj\u00edc\u00ed \u0159e\u0161en\u00ed v na\u0161ich p\u0159\u00edpadov\u00fdch studi\u00edch a motivovat k podrobn\u011bj\u0161\u00edmu \u010dten\u00ed o t\u011bchto \u0159e\u0161en\u00edch v dal\u0161\u00edch modulech.<\/p>\n<\/div>

ST\u00c1HNOUT PDF<\/span><\/a><\/div><\/div><\/div><\/div><\/div>

<\/i><\/i><\/span>Seznam kapitol<\/span><\/a><\/h4><\/div>
\n

1. P\u0159edchoz\u00ed pozn\u00e1mky
\n2. N\u011bkter\u00e9 oblasti inovac\u00ed
\n3. Z\u00e1v\u011br<\/p>\n<\/div><\/div><\/div>

<\/i><\/i><\/span>Kapitola 1: P\u0159edchoz\u00ed pozn\u00e1mky<\/span><\/a><\/h4><\/div>
\n

Jak jste ji\u017e pravd\u011bpodobn\u011b vid\u011bli, v projektu ON-FARM jsme dos\u00e1hli r\u016fzn\u00fdch v\u00fdsledk\u016f se z\u00e1m\u011brem poskytnout v\u00e1m z\u00e1kladn\u00ed n\u00e1stroje pro p\u0159echod k udr\u017eiteln\u011bj\u0161\u00edm model\u016fm zem\u011bd\u011blstv\u00ed.<\/p>\n

Jedn\u00edm z t\u011bchto v\u00fdstup\u016f byl katalog p\u0159\u00edpadov\u00fdch studi\u00ed neboli s\u00e9rie osv\u011bd\u010den\u00fdch postup\u016f farm\u00e1\u0159\u016f z partnersk\u00fdch zem\u00ed, kte\u0159\u00ed se ji\u017e v\u011bnuj\u00ed prodeji v souladu se strategi\u00ed \u201eZ farmy na vidli\u010dku\u201c a produkuj\u00ed farm\u00e1\u0159sk\u00e9 produkty s p\u0159idanou hodnotou prost\u0159ednictv\u00edm vlastn\u00edho zpracov\u00e1n\u00ed potravin.<\/p>\n

N\u011bkter\u00e9 z t\u011bchto v\u00fdzev a oblast\u00ed, v nich\u017e museli zem\u011bd\u011blci inovovat z d\u016fvodu udr\u017een\u00ed podnik\u00e1n\u00ed, ji\u017e popsaly jin\u00e9 org\u00e1ny a instituce, nap\u0159\u00edklad ENRD (Evropsk\u00e1 s\u00ed\u0165 pro rozvoj venkova) nebo EIP-AGRI (Evropsk\u00e9 inova\u010dn\u00ed partnerstv\u00ed pro produktivitu a udr\u017eitelnost zem\u011bd\u011blstv\u00ed). V tomto modulu jsme se pokusili n\u011bkter\u00e9 z t\u011bchto oblast\u00ed inovac\u00ed zjednodu\u0161it a d\u00e1t je do souvislosti s konkr\u00e9tn\u00edmi p\u0159\u00edpadov\u00fdmi studiemi, kter\u00e9 jsme shrom\u00e1\u017edili. Tyto oblasti, kter\u00e9 popisujeme v n\u00e1sleduj\u00edc\u00ed kapitole, jsou: v\u00fdvoj produkt\u016f; marketing; logistika a digit\u00e1ln\u00ed inovace.<\/p>\n

N\u00e1sleduj\u00edc\u00ed graf poskytuje p\u0159ehled oblast\u00ed inovac\u00ed, do kter\u00fdch jsou zahrnuty na\u0161e p\u0159\u00edpadov\u00e9 studie:<\/p>\n

\"\"<\/p>\n<\/div><\/div><\/div>

<\/i><\/i><\/span>Kapitola 2: N\u011bkter\u00e9 oblasti inovac\u00ed<\/span><\/a><\/h4><\/div>
\n

1. V\u00fdvoj produkt\u016f:<\/strong><\/p>\n

Inovace produkt\u016f je jednou z oblast\u00ed, ve kter\u00e9 nej\u010dast\u011bji doch\u00e1z\u00ed k zav\u00e1d\u011bn\u00ed inovac\u00ed v\u00a0kontextu strategie \u201eZ farmy na vidli\u010dku\u201c. Inovace souvis\u00ed
\ns typem produktu, ale tak\u00e9 s jeho vztahem ke zbytku kr\u00e1tk\u00e9ho potravinov\u00e9ho \u0159et\u011bzce.<\/p>\n

Skv\u011bl\u00fdm p\u0159\u00edkladem inovace produktu je Favamole z farmy Andrese Jary v Nizozemsku. Na t\u00e9to farm\u011b p\u0159ipravuj\u00ed z fazol\u00ed fava dip podobn\u00fd guacamole, jako protiopat\u0159en\u00ed k neudr\u017eiteln\u00e9 spot\u0159eb\u011b avok\u00e1da.<\/p>\n

V\u00edce o tom, jak vytv\u00e1\u0159et p\u0159idanou hodnotu zem\u011bd\u011blsk\u00fdm produkt\u016fm, se m\u016f\u017eete dozv\u011bd\u011bt v modulu F t\u011bchto inspirativn\u00edch vzd\u011bl\u00e1vac\u00edch materi\u00e1l\u016f.<\/p>\n

2. Marketing:<\/strong><\/p>\n

Kl\u00ed\u010dem k rozvoji va\u0161eho podnik\u00e1n\u00ed je z\u00edsk\u00e1n\u00ed dovednost\u00ed v oblasti marketingu kr\u00e1tk\u00fdch potravinov\u00fdch \u0159et\u011bzc\u016f. Tato oblast \u0159e\u0161en\u00ed v kontextu strategie \u201eZ farmy na vidli\u010dku\u201c zahrnuje pochopen\u00ed vztah\u016f mezi zem\u011bd\u011blci a spot\u0159ebiteli a p\u0159ibl\u00ed\u017een\u00ed spot\u0159ebitel\u016f va\u0161im produkt\u016fm.<\/p>\n

Inovativn\u00ed \u0159e\u0161en\u00ed, kter\u00e1 jsme objevili v na\u0161ich p\u0159\u00edpadov\u00fdch studi\u00edch, se zam\u011b\u0159ila na digit\u00e1ln\u00ed marketing, jako je p\u0159\u00edpad farmy Deckers Biohof v N\u011bmecku, kde byla vytvo\u0159ena slu\u017eba rozvozu. Tato slu\u017eba zahrnuje mimo jin\u00e9 z\u00e1kaznick\u00fd servis a komunika\u010dn\u00ed odd\u011blen\u00ed.
\nV\u00edce informac\u00ed o digit\u00e1ln\u00edm marketingu najdete v na\u0161em modulu D.<\/p>\n

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3. Logistika:<\/strong><\/p>\n

Nezbytnou sou\u010d\u00e1st\u00ed potravinov\u00fdch \u0159et\u011bzc\u016f jsou logistika a distribuce, kter\u00e9 se pro mal\u00e9 farm\u00e1\u0159e \u010dasto ukazuj\u00ed b\u00fdt nemo\u017en\u00fdmi z d\u016fvodu vysok\u00fdch cen nebo nedostatku organiza\u010dn\u00edch kapacit.<\/p>\n

Spolupr\u00e1ce a tzv. samoorganizace<\/strong> mezi v\u00fdrobci a spot\u0159ebiteli je proto mezi inovativn\u00edmi \u0159e\u0161en\u00edmi v r\u00e1mci strategie \u201eZ farmy na vidli\u010dku\u201c velmi p\u0159\u00edzniv\u00fdm a b\u011b\u017en\u00fdm \u0159e\u0161en\u00edm a\u010dkoli je obt\u00ed\u017en\u00e9 s\u00a0nimi za\u010d\u00edt.<\/p>\n

V na\u0161ich p\u0159\u00edpadov\u00fdch studi\u00edch m\u016f\u017eeme vyzdvihnout spu\u0161t\u011bn\u00ed s\u00edt\u011b prodejn\u00edch automat\u016f na produkty (tzv. masomaty) \u010desk\u00e9 Farmy Basa\u0159ovi.<\/p>\n

Dal\u0161\u00ed informace o spolupr\u00e1ci v kr\u00e1tk\u00fdch dodavatelsk\u00fdch \u0159et\u011bzc\u00edch potravin jsou k dispozici v modulu C.<\/p>\n

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4. Digit\u00e1ln\u00ed inovace:<\/strong><\/p>\n

Ji\u017e jsme se zm\u00ednili o tom, jak d\u016fle\u017eit\u00e9 mohou b\u00fdt v na\u0161ich iniciativ\u00e1ch dovednosti v\u00a0oblasti digit\u00e1ln\u00edho marketingu, ale digitalizace je d\u016fle\u017eit\u00e1 i v kr\u00e1tk\u00e9m potravinov\u00e9m \u0159et\u011bzci jako celku. Digit\u00e1ln\u00ed a technologick\u00e1 \u0159e\u0161en\u00ed <\/strong>mohou sahat od anal\u00fdzy metadat a\u017e po vyu\u017eit\u00ed nov\u00fdch technologi\u00ed ve v\u00fdrob\u011b nebo automatizaci \u00fakol\u016f. Celkov\u011b tato \u0159e\u0161en\u00ed usnadn\u00ed \u017eivot mnoha z\u00fa\u010dastn\u011bn\u00fdm akt\u00e9r\u016fm.<\/p>\n

V\u00a0na\u0161em souboru p\u0159\u00edpadov\u00fdch studi\u00ed<\/strong> n\u00e1zorn\u011b ukazujeme sb\u011br a anal\u00fdzu mnoha dat pro rozhodov\u00e1n\u00ed na p\u0159\u00edkladu pomeran\u010dov\u00e9 farmy Ismaela Navarro ve \u0160pan\u011blsku. Ke zlep\u0161en\u00ed sv\u00e9ho rozhodov\u00e1n\u00ed vyu\u017e\u00edv\u00e1 senzory vlhkosti instalovan\u00e9 na farm\u011b a anal\u00fdzu dat z bl\u00edzk\u00fdch meteorologick\u00fdch stanic.<\/p>\n<\/div><\/div><\/div>

<\/i><\/i><\/span>Kapitola 3: Z\u00e1v\u011br<\/span><\/a><\/h4><\/div>
\n

V tomto modulu jsme se pokusili demonstrovat r\u016fzn\u00e9 typy inovativn\u00edch \u0159e\u0161en\u00ed v r\u00e1mci strategie \u201eZ farmy na vidli\u010dku \u201c na p\u0159\u00edkladech z proveden\u00fdch p\u0159\u00edpadov\u00fdch studi\u00ed.
\nP\u0159esto\u017ee jsme zd\u016fraznili \u010dty\u0159i hlavn\u00ed oblasti, neznamen\u00e1 to, \u017ee t\u00edm inovace kon\u010d\u00ed. Dal\u0161\u00ed oblasti, jako je kvalita<\/strong> a sledovatelnost<\/strong> nebo dlouhodob\u00e1 udr\u017eitelnost<\/strong>, budou krom\u011b v\u00fd\u0161e uveden\u00fdch podrobn\u011b pops\u00e1ny v dal\u0161\u00edch modulech.
\nDouf\u00e1me, \u017ee tento kr\u00e1tk\u00fd modul dodal \u010dten\u00e1\u0159\u016fm inspiraci a podpo\u0159il jejich kreativitu a \u017ee budou schopni v souladu se strategi\u00ed \u201eZ farmy na vidli\u010dku\u201c tak\u00e9 realizovat inovativn\u00ed \u0159e\u0161en\u00ed podobn\u00e1 a\u0165 podobn\u00e1 ji\u017e zm\u00edn\u011bn\u00fdm \u010di sv\u00e1 vlastn\u00ed!<\/p>\n

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