{"id":7111,"date":"2023-05-15T10:40:41","date_gmt":"2023-05-15T08:40:41","guid":{"rendered":"https:\/\/www.onfarm.eu\/partnerships-in-short-food-supply-chains\/"},"modified":"2023-11-16T15:04:43","modified_gmt":"2023-11-16T14:04:43","slug":"partnerstvi-v-kratkych-dodavatelskych-retezcich-potravin","status":"publish","type":"page","link":"https:\/\/www.onfarm.eu\/cs\/partnerstvi-v-kratkych-dodavatelskych-retezcich-potravin\/","title":{"rendered":"Partnerstv\u00ed v kr\u00e1tk\u00fdch dodavatelsk\u00fdch \u0159et\u011bzc\u00edch potravin"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container fusion-parallax-none nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: var(--awb-color1);background-image: url(&quot;https:\/\/www.onfarm.eu\/wp-content\/uploads\/2023\/01\/pexels-pixabay-39511-300x200.jpg&quot;);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:var(--awb-color3);border-style:solid;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;\" data-preload-img=\"https:\/\/www.onfarm.eu\/wp-content\/uploads\/2023\/01\/pexels-pixabay-39511-300x200.jpg\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-align-content-center fusion-flex-justify-content-center\" style=\"max-width:1393.6px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_2_3 2_3 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;background-color:rgba(0,0,0,0.5);padding: 10px 5px 10px 5px;\"><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-1{margin-top:40px!important; margin-right:0px!important;margin-bottom:40px!important;margin-left:0px!important;}}@media only screen and (max-width:768px) {.fusion-title.fusion-title-1{margin-top:10px!important; margin-right:0px!important;margin-bottom:10px!important; margin-left:0px!important;}}<\/style><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-one\" style=\"font-size:50px;margin-top:40px;margin-right:0px;margin-bottom:40px;margin-left:0px;\"><h1 class=\"title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;color:var(--awb-color1);--fontSize:50;line-height:var(--awb-typography1-line-height);\">Partnerstv\u00ed v kr\u00e1tk\u00fdch dodavatelsk\u00fdch \u0159et\u011bzc\u00edch potravin<\/h1><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-0{width:66.666666666667% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-0 > .fusion-column-wrapper {padding-top : 10px !important;padding-right : 5px !important;margin-right : 2.88%;padding-bottom : 10px !important;padding-left : 5px !important;margin-left : 2.88%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-0{width:66.666666666667% !important;order : 0;}.fusion-builder-column-0 > .fusion-column-wrapper {margin-right : 2.88%;margin-left : 2.88%;}}@media only screen and (max-width:768px) {.fusion-body .fusion-builder-column-0{width:100% !important;order : 0;}.fusion-builder-column-0 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-1{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;min-height:450px;}<\/style><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: var(--awb-color1);background-position: left top;background-repeat: repeat-x;border-width: 0px 0px 0px 0px;border-color:var(--awb-color3);border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1393.6px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-1\"><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-1{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-1 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-1{width:100% !important;order : 0;}.fusion-builder-column-1 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:768px) {.fusion-body .fusion-builder-column-1{width:100% !important;order : 0;}.fusion-builder-column-1 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-2\"><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-2{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-2 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-2{width:100% !important;order : 0;}.fusion-builder-column-2 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:768px) {.fusion-body .fusion-builder-column-2{width:100% !important;order : 0;}.fusion-builder-column-2 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-3 fusion-text-no-margin\" style=\"margin-top:35px;margin-bottom:35px;\"><p>Spolupr\u00e1ce je kl\u00ed\u010dem k vytvo\u0159en\u00ed kr\u00e1tk\u00fdch dodavatelsk\u00fdch \u0159et\u011bzc\u016f potravin a zv\u00fd\u0161en\u00ed p\u0159idan\u00e9 hodnoty v zem\u011bd\u011blsk\u00fdch podnic\u00edch. Modul p\u0159edstavuje r\u016fzn\u00e9 formy spolupr\u00e1ce a kooperace. Popisuje v\u00fdhody pro zem\u011bd\u011blce a zd\u016fraz\u0148uje v\u00fdzvy a doporu\u010den\u00ed.<\/p>\n<p><strong>Z\u00e1m\u011bry a c\u00edle:<\/strong><\/p>\n<ul>\n<li>Informov\u00e1n\u00ed o r\u016fzn\u00fdch typech partnerstv\u00ed.<\/li>\n<li>Vytv\u00e1\u0159en\u00ed pov\u011bdom\u00ed o v\u00fdhod\u00e1ch a nev\u00fdhod\u00e1ch r\u016fzn\u00fdch typ\u016f partnerstv\u00ed.<\/li>\n<li>Informov\u00e1n\u00ed o mo\u017en\u00fdch \u0159e\u0161en\u00edch probl\u00e9m\u016f ve spolupr\u00e1ci.<\/li>\n<li>Podpora spolupr\u00e1ce za \u00fa\u010delem vytvo\u0159en\u00ed kr\u00e1tk\u00fdch dodavatelsk\u00fdch \u0159et\u011bzc\u016f.<\/li>\n<\/ul>\n<\/div><div ><style>.fusion-button.button-1{border-radius:4px 4px 4px 4px;}<\/style><a class=\"fusion-button button-flat fusion-button-default-size button-default button-1 fusion-button-default-span fusion-button-default-type\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.onfarm.eu\/wp-content\/uploads\/2023\/11\/ONFARM_PR4_Module_C_CZ_final.pdf\"><span class=\"fusion-button-text\">ST\u00c1HNOUT PDF<\/span><\/a><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-3{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-3 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-3{width:100% !important;order : 0;}.fusion-builder-column-3 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:768px) {.fusion-body .fusion-builder-column-3{width:100% !important;order : 0;}.fusion-builder-column-3 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-2{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 100px;padding-left : 0px;}<\/style><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: var(--awb-color1);background-position: left top;background-repeat: repeat-x;border-width: 0px 0px 0px 0px;border-color:var(--awb-color3);border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1393.6px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\">#accordion-7111-1 .fusion-panel:hover{ border-color: var(--awb-color3) } #accordion-7111-1 .fusion-panel { border-color:var(--awb-color3); }.fusion-accordian  #accordion-7111-1 .panel-title a .fa-fusion-box{ color: var(--awb-color1);}.fusion-accordian  #accordion-7111-1 .panel-title a .fa-fusion-box:before{ font-size: 16px; width: 16px;}.fusion-accordian  #accordion-7111-1 .panel-title a{font-size:25px;color:var(--awb-color8);font-family:\"IBM Plex Sans\";font-weight:500;}.fusion-accordian  #accordion-7111-1 .toggle-content{font-size:18px;color:var(--awb-color8);font-family:\"IBM Plex Sans\";font-weight:400;}.fusion-accordian  #accordion-7111-1 .fa-fusion-box { background-color: #abd752;border-color: #abd752;}.fusion-accordian  #accordion-7111-1 .panel-title a:not(.active):hover, #accordion-7111-1 .fusion-toggle-boxed-mode:hover .panel-title a { color: var(--awb-color4);}.fusion-accordian  #accordion-7111-1 .panel-title .active .fa-fusion-box,.fusion-accordian  #accordion-7111-1 .panel-title a:not(.active):hover .fa-fusion-box { background-color: var(--awb-color4)!important;border-color: var(--awb-color4)!important;}<\/style><div class=\"accordian fusion-accordian\"><div class=\"panel-group\" id=\"accordion-7111-1\"><style type=\"text\/css\">.fusion-accordian  #accordion-7111-1 .panel-b50ea5460c29f5cee .panel-title a{}.fusion-accordian  #accordion-7111-1 .panel-b50ea5460c29f5cee .toggle-content{}<\/style><div class=\"fusion-panel panel-default panel-b50ea5460c29f5cee\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\"><a aria-expanded=\"false\" aria-controls=\"b50ea5460c29f5cee\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-7111-1\" data-target=\"#b50ea5460c29f5cee\" href=\"#b50ea5460c29f5cee\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Seznam kapitol<\/span><\/a><\/h4><\/div><div id=\"b50ea5460c29f5cee\" class=\"panel-collapse collapse \"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>1. Pro\u010d spolupracovat?<br \/>\n2. Spolupr\u00e1ce v kr\u00e1tk\u00fdch dodavatelsk\u00fdch \u0159et\u011bzc\u00edch<br \/>\n1.1. Jak\u00fd je rozd\u00edl mezi spoluprac\u00ed a kooperac\u00ed?<br \/>\n1.2. Formy spolupr\u00e1ce v kr\u00e1tk\u00fdch dodavatelsk\u00fdch \u0159et\u011bzc\u00edch<br \/>\n3. Jak\u00e9 jsou v\u00fdhody spolupr\u00e1ce pro mal\u00e9 zem\u011bd\u011blce?<br \/>\n4. Jak reagovat na potenci\u00e1ln\u00ed v\u00fdzvy spolupr\u00e1ce v KD\u0158?<br \/>\n5. Doporu\u010den\u00ed pro spolupr\u00e1ci<\/p>\n<\/div><\/div><\/div><style type=\"text\/css\">.fusion-accordian  #accordion-7111-1 .panel-9d8d32b4b6b155a4b .panel-title a{}.fusion-accordian  #accordion-7111-1 .panel-9d8d32b4b6b155a4b .toggle-content{}<\/style><div class=\"fusion-panel panel-default panel-9d8d32b4b6b155a4b\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\"><a aria-expanded=\"false\" aria-controls=\"9d8d32b4b6b155a4b\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-7111-1\" data-target=\"#9d8d32b4b6b155a4b\" href=\"#9d8d32b4b6b155a4b\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Kapitola 1: Pro\u010d spolupracovat?<\/span><\/a><\/h4><\/div><div id=\"9d8d32b4b6b155a4b\" class=\"panel-collapse collapse \"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>Spolupr\u00e1ce hraje v kr\u00e1tk\u00fdch dodavatelsk\u00fdch \u0159et\u011bzc\u00edch d\u016fle\u017eitou roli. M\u016f\u017ee m\u00edt v\u00fdznamn\u00fd dopad na \u00fasp\u011bch kr\u00e1tk\u00fdch dodavatelsk\u00fdch \u0159et\u011bzc\u016f a m\u016f\u017ee ovlivnit r\u016fzn\u00e9 aspekty, oblasti a procesy<\/p>\n<ul>\n<li>M\u016f\u017ee zv\u00fd\u0161it efektivitu, udr\u017eitelnost a odolnost potravinov\u00e9ho syst\u00e9mu.<\/li>\n<li>Spolupr\u00e1ce m\u016f\u017ee zefektivnit procesy, pomoci sd\u00edlet zdroje a znalosti a sn\u00ed\u017eit n\u00e1klady, zejm\u00e9na v oblasti logistiky (Nsamzinshuti et al. 2017).<\/li>\n<li>M\u016f\u017ee tak\u00e9 pomoci oslovit \u0161ir\u0161\u00ed trh a vytvo\u0159it udr\u017eiteln\u011bj\u0161\u00ed m\u00edstn\u00ed dodavatelsk\u00e9 \u0159et\u011bzce sn\u00ed\u017een\u00edm dopadu p\u0159epravy potravin na \u017eivotn\u00ed prost\u0159ed\u00ed, d\u00edky \u010dasto krat\u0161\u00edm vzd\u00e1lenostem (EIP-AGRI 2019).<\/li>\n<\/ul>\n<p>Spolupr\u00e1ce mezi vl\u00e1dami, soukrom\u00fdm sektorem, univerzitami a v\u00fdzkumn\u00fdmi st\u0159edisky a komunitn\u00edmi skupinami m\u016f\u017ee pomoci p\u0159i vytv\u00e1\u0159en\u00ed<br \/>\na prov\u00e1d\u011bn\u00ed politik a p\u0159edpis\u016f, kter\u00e9 podporuj\u00ed kr\u00e1tk\u00e9 dodavatelsk\u00e9 \u0159et\u011bzce, jako je financov\u00e1n\u00ed m\u00edstn\u00edch potravinov\u00fdch iniciativ<br \/>\na vytv\u00e1\u0159en\u00ed p\u0159edpis\u016f o \u00fazemn\u00edm pl\u00e1nov\u00e1n\u00ed a vyu\u017e\u00edv\u00e1n\u00ed p\u016fdy, kter\u00e9 podporuj\u00ed m\u00edstn\u00ed produkci potravin (Jarzebowski et al. 2020).<\/p>\n<p>Dal\u0161\u00edm d\u016fle\u017eit\u00fdm t\u00e9matem je zapojen\u00ed komunity. Spolupr\u00e1ce mezi m\u00edstn\u00edmi komunitn\u00edmi skupinami a organizacemi, vl\u00e1dn\u00edmi organizacemi<br \/>\na nevl\u00e1dn\u00edmi organizacemi m\u016f\u017ee pomoci zapojit m\u00edstn\u00ed komunity do rozvoje a udr\u017eov\u00e1n\u00ed kr\u00e1tk\u00fdch dodavatelsk\u00fdch \u0159et\u011bzc\u016f. Mohou mezi n\u011b pat\u0159it komunitn\u00ed zahrady, potravin\u00e1\u0159sk\u00e1 dru\u017estva a dal\u0161\u00ed komunitn\u00ed iniciativy.<\/p>\n<\/div><\/div><\/div><style type=\"text\/css\">.fusion-accordian  #accordion-7111-1 .panel-f89c3e6685f86788e .panel-title a{}.fusion-accordian  #accordion-7111-1 .panel-f89c3e6685f86788e .toggle-content{}<\/style><div class=\"fusion-panel panel-default panel-f89c3e6685f86788e\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\"><a aria-expanded=\"false\" aria-controls=\"f89c3e6685f86788e\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-7111-1\" data-target=\"#f89c3e6685f86788e\" href=\"#f89c3e6685f86788e\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Kapitola 2: Spolupr\u00e1ce v kr\u00e1tk\u00fdch dodavatelsk\u00fdch \u0159et\u011bzc\u00edch<\/span><\/a><\/h4><\/div><div id=\"f89c3e6685f86788e\" class=\"panel-collapse collapse \"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>Kr\u00e1tk\u00e9 dodavatelsk\u00e9 \u0159et\u011bzce nebo alternativn\u00ed potravinov\u00e9 s\u00edt\u011b jsou obvykle tvo\u0159eny \u0159adou z\u00fa\u010dastn\u011bn\u00fdch stran, nikoli pouze jednou farmou nebo spole\u010dnost\u00ed. R\u016fzn\u00ed partne\u0159i jsou zodpov\u011bdn\u00ed za r\u016fzn\u00e9 \u00fakoly t\u00fdkaj\u00edc\u00ed se \u0159\u00edzen\u00ed nebo p\u0159isp\u00edv\u00e1n\u00ed do kr\u00e1tk\u00e9ho \u0159et\u011bzce nebo alternativn\u00ed potravinov\u00e9 s\u00edt\u011b. Spole\u010dn\u00e1 pr\u00e1ce m\u016f\u017ee pos\u00edlit partnerstv\u00ed d\u00edky \u00fa\u010dinn\u011bj\u0161\u00ed a efektivn\u011bj\u0161\u00ed d\u011blb\u011b pr\u00e1ce, sdru\u017eov\u00e1n\u00ed zdroj\u016f jako jsou stroje, za\u0159\u00edzen\u00ed, produkty nebo znalosti, a finan\u010dn\u00edch zdroj\u016f.<\/p>\n<p>Spolupr\u00e1ce s dal\u0161\u00edmi zem\u011bd\u011blsk\u00fdmi \u010di jin\u00fdmi podniky nebo ostatn\u00edmi lidmi v\u0161ak p\u0159in\u00e1\u0161\u00ed i probl\u00e9my. Jasn\u00e9 porozum\u011bn\u00ed partnerstv\u00ed a vztah\u016f a dobr\u00e1 komunikace jsou nezbytn\u00e9 proto, aby se p\u0159ede\u0161lo nedorozum\u011bn\u00edm a konflikt\u016fm. Je proto d\u016fle\u017eit\u00e9 vytvo\u0159it spr\u00e1vn\u00e9 partnerstv\u00ed, kter\u00e9 vyhovuje \u00fa\u010delu a v\u0161em z\u00fa\u010dastn\u011bn\u00fdm partner\u016fm. V n\u00e1sleduj\u00edc\u00edm textu zav\u00e1d\u00edme term\u00edn spolupr\u00e1ce oproti term\u00ednu kooperace. Na z\u00e1klad\u011b tohoto rozli\u0161en\u00ed p\u0159edstav\u00edme r\u016fzn\u00e9 formy spolupr\u00e1ce a v z\u00e1v\u011bru uvedeme p\u0159ek\u00e1\u017eky a zp\u016fsoby jejich p\u0159ekon\u00e1n\u00ed.<\/p>\n<\/div><\/div><\/div><style type=\"text\/css\">.fusion-accordian  #accordion-7111-1 .panel-57a435adcbe9d6b5c .panel-title a{}.fusion-accordian  #accordion-7111-1 .panel-57a435adcbe9d6b5c .toggle-content{}<\/style><div class=\"fusion-panel panel-default panel-57a435adcbe9d6b5c\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\"><a aria-expanded=\"false\" aria-controls=\"57a435adcbe9d6b5c\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-7111-1\" data-target=\"#57a435adcbe9d6b5c\" href=\"#57a435adcbe9d6b5c\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Kapitola 2.1: Jak\u00fd je rozd\u00edl mezi spoluprac\u00ed a kooperac\u00ed?<\/span><\/a><\/h4><\/div><div id=\"57a435adcbe9d6b5c\" class=\"panel-collapse collapse \"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p><strong>Spolupr\u00e1ce <\/strong>znamen\u00e1 proces spole\u010dn\u00e9 pr\u00e1ce s jedn\u00edm nebo v\u00edce lidmi za \u00fa\u010delem dosa\u017een\u00ed spole\u010dn\u00e9ho c\u00edle. Je d\u016fle\u017eit\u00e9 zd\u016fraznit, \u017ee spolupr\u00e1ce existuje za \u00fa\u010delem dosa\u017een\u00ed spole\u010dn\u00e9ho c\u00edle, v\u00fdsledku nebo posl\u00e1n\u00ed. To m\u016f\u017ee zahrnovat sd\u00edlen\u00ed informac\u00ed, zdroj\u016f a dovednost\u00ed a koordinaci \u00fasil\u00ed<br \/>\nk dosa\u017een\u00ed po\u017eadovan\u00e9ho v\u00fdsledku. Nap\u0159\u00edklad skupina zem\u011bd\u011blc\u016f spolupracuje v dru\u017estvu za \u00fa\u010delem prodeje sv\u00fdch produkt\u016f.<\/p>\n<p>Naproti tomu o <strong>kooperaci<\/strong> se jedn\u00e1, pokud skupina lid\u00ed pracuje na dosa\u017een\u00ed c\u00edl\u016f projektu n\u011bkoho jin\u00e9ho (zat\u00edmco prosazuje i svoje c\u00edle). Zahrnuje vz\u00e1jemnou pomoc v\u00a0souladu s\u00a0dobr\u00fdmi vztahy s kolegy nebo sousedy. M\u016f\u017ee zahrnovat i obchodn\u00ed partnerstv\u00ed, kdy jeden poskytuje slu\u017ebu druh\u00e9mu, ale bez vy\u0161\u0161\u00edho spole\u010dn\u00e9ho c\u00edle. Nap\u0159\u00edklad rozv\u00e1\u017ekov\u00e1 slu\u017eba koordinuje odhadovanou popt\u00e1vku po zelenin\u011b s dodavatelsk\u00fdmi farmami, aby se nab\u00eddka a popt\u00e1vka efektivn\u011b sladily pro v\u00fdrobce i rozv\u00e1\u017ekovou slu\u017ebu.<\/p>\n<\/div><\/div><\/div><style type=\"text\/css\">.fusion-accordian  #accordion-7111-1 .panel-4b635a6a01b76ab3f .panel-title a{}.fusion-accordian  #accordion-7111-1 .panel-4b635a6a01b76ab3f .toggle-content{}<\/style><div class=\"fusion-panel panel-default panel-4b635a6a01b76ab3f\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\"><a aria-expanded=\"false\" aria-controls=\"4b635a6a01b76ab3f\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-7111-1\" data-target=\"#4b635a6a01b76ab3f\" href=\"#4b635a6a01b76ab3f\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Kapitola 2.2: Formy spolupr\u00e1ce v kr\u00e1tk\u00fdch dodavatelsk\u00fdch \u0159et\u011bzc\u00edch<\/span><\/a><\/h4><\/div><div id=\"4b635a6a01b76ab3f\" class=\"panel-collapse collapse \"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>V kontextu KD\u0158 se term\u00edn spolupr\u00e1ce vztahuje na proces spole\u010dn\u00e9 pr\u00e1ce se skupinou lid\u00ed s c\u00edlem vytvo\u0159it a udr\u017eet m\u00edstn\u00ed potravinov\u00fd syst\u00e9m, kter\u00fd spojuje v\u00fdrobce potravin s r\u016fzn\u00fdmi subjekty, \u010dasto v r\u00e1mci vymezen\u00e9 geografick\u00e9 oblasti. Z\u00e1m\u011brem je \u010dasto vytvo\u0159it udr\u017eiteln\u011bj\u0161\u00ed, odoln\u011bj\u0161\u00ed<br \/>\na spravedliv\u011bj\u0161\u00ed potravinov\u00e9 syst\u00e9my, z nich\u017e budou m\u00edt prosp\u011bch v\u0161echny z\u00fa\u010dastn\u011bn\u00e9 strany.<\/p>\n<p>Spolupr\u00e1ce a kooperace jsou dv\u011b r\u016fzn\u00e9 formy partnerstv\u00ed, p\u0159i\u010dem\u017e ob\u011b jsou cenn\u00e9 pro sv\u016fj specifick\u00fd <em>form\u00e1t.<\/em> V p\u0159\u00edpad\u011b KD\u0158 m\u016f\u017ee prob\u00edhat v r\u00e1mci hodnotov\u00e9ho \u0159et\u011bzce, jako je v\u00fdroba a distribuce, marketing a propagace nebo infrastruktura a logistika. (Renkema et al. 2022). Mohou b\u00fdt sd\u00edleny stroje, partne\u0159i mohou budovat nebo sd\u00edlet za\u0159\u00edzen\u00ed, spolupracovat p\u0159i marketingu a prod\u00e1vat v\u00fdrobky prost\u0159ednictv\u00edm kan\u00e1l\u016f toho druh\u00e9ho. (<a href=\"https:\/\/blog.jostle.me\/blog\/collaboration-vs-cooperation\">https:\/\/blog.jostle.me\/blog\/collaboration-vs-cooperation<\/a>; J\u00e4ger a Piscicelli 2021). V d\u016fsledku toho se do procesu spolupr\u00e1ce zapojuj\u00ed r\u016fzn\u00ed akt\u00e9\u0159i potravinov\u00e9ho syst\u00e9mu. V\u00fdm\u011bna nap\u0159\u00edklad prob\u00edh\u00e1 nejen mezi zem\u011bd\u011blci, ale tak\u00e9 s dal\u0161\u00edmi typy subjekt\u016f, jako jsou poradensk\u00e9 slu\u017eby, nevl\u00e1dn\u00ed organizace, vl\u00e1dn\u00ed agentury nebo spot\u0159ebitel\u00e9. Ti se na spolupr\u00e1ci pod\u00edlej\u00ed r\u016fzn\u00fdmi zp\u016fsoby, nap\u0159\u00edklad sd\u00edlen\u00edm sv\u00fdch znalost\u00ed a zku\u0161enost\u00ed, poskytov\u00e1n\u00edm podpory, financov\u00e1n\u00edm, v\u00fdzkumem a dal\u0161\u00edmi zdroji, kter\u00e9 usnad\u0148uj\u00ed \u00fasp\u011bch spolupr\u00e1ce (Nsamzinshuti et al. 2017).<\/p>\n<p>Zem\u011bd\u011blci mohou spolupracovat r\u016fzn\u00fdmi zp\u016fsoby. Lze rozli\u0161ovat mezi partnerstv\u00edm orientovan\u00fdm na trh, kdy partne\u0159i spolupracuj\u00ed na z\u00e1klad\u011b tr\u017en\u00ed ceny v dob\u011b v\u00fdm\u011bny. Tento typ spolupr\u00e1ce je velmi flexibiln\u00ed, zam\u011b\u0159en\u00fd na kr\u00e1tkodob\u00fd horizont, ale m\u016f\u017ee trvat velmi dlouho. Vzhledem k tomu, \u017ee podm\u00ednky n\u00e1kupu\/prodeje jsou sjedn\u00e1v\u00e1ny pro ka\u017edou transakci, vyzna\u010duje se partnerstv\u00ed velmi vyv\u00e1\u017een\u00fdm rozlo\u017een\u00edm rizika.<\/p>\n<p>Neust\u00e1l\u00e9 vyjedn\u00e1v\u00e1n\u00ed nen\u00ed nutn\u00e9, pokud dv\u011b strany vstupuj\u00ed do smluvn\u00edho vztahu jako kupuj\u00edc\u00ed a prod\u00e1vaj\u00edc\u00ed. C\u00edl kooperace nebo spolupr\u00e1ce je jasn\u011b definov\u00e1n ve smlouv\u011b, kter\u00e1 poskytuje r\u00e1mec pro spolupr\u00e1ci. Definuje, co m\u00e1 b\u00fdt dod\u00e1no nebo poskytnuto, kdy a za kolik. Tyto jasn\u00e9 podm\u00ednky minimalizuj\u00ed riziko pro ob\u011b strany, ale z\u00e1rove\u0148 sni\u017euj\u00ed flexibilitu p\u0159inejmen\u0161\u00edm jedn\u00e9 ze stran. Strana se siln\u011bj\u0161\u00ed vyjedn\u00e1vac\u00ed pozic\u00ed m\u016f\u017ee v\u00fdrazn\u011b ovlivnit podm\u00ednky partnerstv\u00ed a stanovit term\u00edny, standardy kvality a ceny. Proto je tento typ vztahu pova\u017eov\u00e1n za hierarchick\u00fd.<\/p>\n<p>Vyv\u00e1\u017een\u00e9 mocensk\u00e9 struktury se vyskytuj\u00ed v s\u00edt\u00edch a vztahov\u00e9 spolupr\u00e1ci mezi rovnocenn\u00fdmi partnery. Je koordinov\u00e1na spole\u010dn\u00fdmi c\u00edli. Tento typ partnerstv\u00ed vy\u017eaduje vysokou m\u00edru d\u016fv\u011bry a transparentnosti. Zahrnuje tedy velk\u00e9 mno\u017estv\u00ed komunikace, co\u017e m\u016f\u017ee zv\u00fd\u0161it n\u00e1klady na ni pot\u0159ebn\u00e9. Tento typ partnerstv\u00ed v\u0161ak m\u016f\u017ee b\u00fdt vysoce produktivn\u00ed, a proto vytv\u00e1\u0159\u00ed vysokou m\u00edru synergie pro v\u0161echny z\u00fa\u010dastn\u011bn\u00e9, co\u017e stoj\u00ed za vynalo\u017een\u00e9 \u00fasil\u00ed.<\/p>\n<p>Charakteristiky, v\u00fdhody i nev\u00fdhody mechanism\u016f \u0159\u00edzen\u00ed se od sebe odli\u0161uj\u00ed a mohou m\u00edt velmi individu\u00e1ln\u00ed \u010di specifick\u00e9 rysy a hybridn\u00ed formy.<\/p>\n<p><img decoding=\"async\" class=\"lazyload alignnone size-full wp-image-7114\" src=\"https:\/\/www.onfarm.eu\/wp-content\/uploads\/2023\/11\/Obrazek14.png\" data-orig-src=\"https:\/\/www.onfarm.eu\/wp-content\/uploads\/2023\/11\/Obrazek14.png\" alt=\"\" width=\"757\" height=\"449\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27757%27%20height%3D%27449%27%20viewBox%3D%270%200%20757%20449%27%3E%3Crect%20width%3D%27757%27%20height%3D%27449%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.onfarm.eu\/wp-content\/uploads\/2023\/11\/Obrazek14-200x119.png 200w, https:\/\/www.onfarm.eu\/wp-content\/uploads\/2023\/11\/Obrazek14-300x178.png 300w, https:\/\/www.onfarm.eu\/wp-content\/uploads\/2023\/11\/Obrazek14-400x237.png 400w, https:\/\/www.onfarm.eu\/wp-content\/uploads\/2023\/11\/Obrazek14-600x356.png 600w, https:\/\/www.onfarm.eu\/wp-content\/uploads\/2023\/11\/Obrazek14.png 757w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 757px) 100vw, 757px\" \/><\/p>\n<h6><em><strong>Figure 1<\/strong>; Forms of partnerships adapted from: Gereffi, G. Humpfrey, J. and Sturgeon, T. (2005): The Governance of Global Value Chains. Review of International Political Economy 12 (1): 78-104<\/em><\/h6>\n<p>Partnerstv\u00ed nelze charakterizovat pouze zp\u016fsobem \u0159\u00edzen\u00ed. Dal\u0161\u00edmi typy spolupr\u00e1ce jsou:<\/p>\n<ul>\n<li>Form\u00e1ln\u00ed vs. neform\u00e1ln\u00ed: Spolupr\u00e1ce m\u016f\u017ee b\u00fdt form\u00e1ln\u00ed nebo neform\u00e1ln\u00ed, tedy m\u016f\u017ee sahat od pr\u00e1vn\u011b z\u00e1vazn\u00fdch dohod, jako je partnerstv\u00ed nebo spole\u010dn\u00fd podnik, a\u017e po m\u00e9n\u011b form\u00e1ln\u00ed dohody, jako jsou voln\u00e9 s\u00edt\u011b jednotlivc\u016f nebo organizac\u00ed, kter\u00e9 spolupracuj\u00ed.<\/li>\n<li>Vertik\u00e1ln\u00ed vs. horizont\u00e1ln\u00ed: Spolupr\u00e1ce m\u016f\u017ee b\u00fdt vertik\u00e1ln\u00ed, co\u017e znamen\u00e1, \u017ee partne\u0159i spolupracuj\u00ed na r\u016fzn\u00fdch \u00farovn\u00edch dodavatelsk\u00e9ho \u0159et\u011bzce, nap\u0159\u00edklad zem\u011bd\u011blci, zpracovatel\u00e9 a maloobchodn\u00edci. Horizont\u00e1ln\u00ed spolupr\u00e1ce zahrnuje partnery pracuj\u00edc\u00ed na stejn\u00e9 \u00farovni, jako je spolupr\u00e1ce v\u00edce zem\u011bd\u011blc\u016f, nap\u0159. za \u00fa\u010delem prodeje v\u011bt\u0161\u00ed \u0161k\u00e1ly produkt\u016f (Nsamzinshuti et al. 2017).<\/li>\n<li>Ve\u0159ejn\u00e1 vs. soukrom\u00e1: Spolupr\u00e1ce m\u016f\u017ee zahrnovat partnery z ve\u0159ejn\u00e9ho sektoru, jako jsou vl\u00e1dn\u00ed agentury nebo neziskov\u00e9 organizace, a\/nebo partnery ze soukrom\u00e9ho sektoru, jako jsou podniky nebo korporace.<\/li>\n<li>Kr\u00e1tkodob\u00e1 vs. dlouhodob\u00e1: Spolupr\u00e1ce m\u016f\u017ee b\u00fdt kr\u00e1tkodob\u00e1, nap\u0159\u00edklad jednor\u00e1zov\u00fd projekt, nebo dlouhodob\u00e1, nap\u0159\u00edklad trval\u00e9 partnerstv\u00ed nebo spole\u010dn\u00fd podnik.<\/li>\n<li>Ziskov\u00e1 vs. neziskov\u00e1: Spolupr\u00e1ce m\u016f\u017ee b\u00fdt ziskov\u00e1, kde partne\u0159i cht\u011bj\u00ed na spolupr\u00e1ci vyd\u011blat, nebo neziskov\u00e1, p\u0159i kter\u00e9 partne\u0159i cht\u011bj\u00ed dos\u00e1hnout soci\u00e1ln\u00edho nebo environment\u00e1ln\u00edho c\u00edle.<\/li>\n<\/ul>\n<\/div><\/div><\/div><style type=\"text\/css\">.fusion-accordian  #accordion-7111-1 .panel-b5494560e5739ad1d .panel-title a{}.fusion-accordian  #accordion-7111-1 .panel-b5494560e5739ad1d .toggle-content{}<\/style><div class=\"fusion-panel panel-default panel-b5494560e5739ad1d\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\"><a aria-expanded=\"false\" aria-controls=\"b5494560e5739ad1d\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-7111-1\" data-target=\"#b5494560e5739ad1d\" href=\"#b5494560e5739ad1d\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Kapitola 3: Jak\u00e9 jsou v\u00fdhody spolupr\u00e1ce po mal\u00e9 zem\u011bd\u011blce?<\/span><\/a><\/h4><\/div><div id=\"b5494560e5739ad1d\" class=\"panel-collapse collapse \"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>Spolupr\u00e1ce v r\u00e1mci KD\u0158 m\u016f\u017ee m\u00edt pro zem\u011bd\u011blce n\u011bkolik v\u00fdhod. Spolupr\u00e1ce m\u016f\u017ee drobn\u00fdm zem\u011bd\u011blc\u016fm pomoci sd\u00edlet zdroje a sn\u00ed\u017eit n\u00e1klady d\u00edky spole\u010dn\u00e9 pr\u00e1ci, nap\u0159\u00edklad sd\u00edlen\u00edm zpracovatelsk\u00fdch za\u0159\u00edzen\u00edch, vybaven\u00ed a dopravy. To jim m\u016f\u017ee u\u0161et\u0159it pen\u00edze a zv\u00fd\u0161it efektivitu (J\u00e4ger a Piscicell 2021). Pomoci m\u016f\u017ee tak\u00e9 sd\u00edlen\u00ed znalost\u00ed a vz\u00e1jemn\u00e9 u\u010den\u00ed se ze zku\u0161enost\u00ed. Drobn\u00ed zem\u011bd\u011blci se nap\u0159\u00edklad mohou st\u00e1t odoln\u011bj\u0161\u00edmi v\u016f\u010di zm\u011bn\u011b klimatu a dal\u0161\u00edm environment\u00e1ln\u00edm a ekonomick\u00fdm hrozb\u00e1m pomoc\u00ed sd\u00edlen\u00ed zdroj\u016f a znalost\u00ed a diferenciace sv\u00fdch zdroj\u016f p\u0159\u00edjm\u016f (Jarzebowski et al. 2020).<\/p>\n<p>Spole\u010dn\u00fd marketing a propagace mohou zv\u00fd\u0161it jejich viditelnost a prodejnost. To se m\u016f\u017ee t\u00fdkat nap\u0159. \u00a0sd\u00edlen\u00ed zna\u010dky, balen\u00ed zbo\u017e\u00ed a reklamy, kter\u00e1 jim m\u016f\u017ee pomoci oslovit \u0161ir\u0161\u00ed publikum a zv\u00fd\u0161it prodej.<\/p>\n<p>Spolupr\u00e1ce s dal\u0161\u00edmi zem\u011bd\u011blci nebo m\u00edstn\u00edmi organizacemi m\u016f\u017ee drobn\u00fdm zem\u011bd\u011blc\u016fm pomoci oslovit \u0161ir\u0161\u00ed trh a diverzifikovat jejich z\u00e1kaznickou z\u00e1kladnu, co\u017e m\u016f\u017ee b\u00fdt d\u016fle\u017eit\u00e9 zejm\u00e9na v oblastech, kde je m\u00e1lo p\u0159\u00edm\u00fdch odbytov\u00fdch kan\u00e1l\u016f. Dal\u0161\u00edm p\u0159\u00ednosem je zlep\u0161en\u00ed jejich p\u0159\u00edstupu na trh d\u00edky propojen\u00ed se zpracovateli, distributory a maloobchodn\u00edky. D\u00edky tomu mohou prod\u00e1vat sv\u00e9 produkty snadn\u011bji a s\u00a0vy\u0161\u0161\u00edm v\u00fdnosem, ne\u017e kdyby prod\u00e1vali samostatn\u011b. Spojen\u00edm sil s dal\u0161\u00edmi zem\u011bd\u011blci mohou m\u00edt drobn\u00ed zem\u011bd\u011blci v\u011bt\u0161\u00ed vyjedn\u00e1vac\u00ed s\u00edlu p\u0159i jedn\u00e1n\u00ed s odb\u011brateli nebo p\u0159i \u0159e\u0161en\u00ed jin\u00fdch probl\u00e9m\u016f (Jarzebowski et al. 2020). Spolupr\u00e1ce tak\u00e9 pom\u00e1h\u00e1 drobn\u00fdm zem\u011bd\u011blc\u016fm z\u00edskat p\u0159\u00edstup k financov\u00e1n\u00ed projekt\u016f a iniciativ, na kter\u00e9 by samostatn\u011b nedos\u00e1hli. M\u016f\u017ee se jednat nap\u0159. o vl\u00e1dn\u00ed granty a p\u016fj\u010dky, stejn\u011b jako investice soukrom\u00e9ho sektoru (Renkema et al. 2022).<\/p>\n<p>Spolupr\u00e1ce m\u016f\u017ee tak\u00e9 pomoci budovat siln\u011bj\u0161\u00ed vazby a vztahy mezi v\u00fdrobci a spot\u0159ebiteli. D\u00edky spolupr\u00e1ci a budov\u00e1n\u00ed vztah\u016f mohou v\u00fdrobci l\u00e9pe porozum\u011bt pot\u0159eb\u00e1m a preferenc\u00edm sv\u00fdch z\u00e1kazn\u00edk\u016f a spot\u0159ebitel\u00e9 se mohou dozv\u011bd\u011bt v\u00edce o zdroj\u00edch sv\u00fdch potravin a lidech, kte\u0159\u00ed je p\u011bstuj\u00ed. Lze tak budovat loajalitu z\u00e1kazn\u00edk\u016f a zvy\u0161ovat prodej (Pascucci et al. 2016).<\/p>\n<\/div><\/div><\/div><style type=\"text\/css\">.fusion-accordian  #accordion-7111-1 .panel-d00bc6bc1ba4c222d .panel-title a{}.fusion-accordian  #accordion-7111-1 .panel-d00bc6bc1ba4c222d .toggle-content{}<\/style><div class=\"fusion-panel panel-default panel-d00bc6bc1ba4c222d\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\"><a aria-expanded=\"false\" aria-controls=\"d00bc6bc1ba4c222d\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-7111-1\" data-target=\"#d00bc6bc1ba4c222d\" href=\"#d00bc6bc1ba4c222d\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Kapitola 4: Jak reagovat na potenci\u00e1ln\u00ed v\u00fdzvy spolupr\u00e1ce v KD\u0158?<\/span><\/a><\/h4><\/div><div id=\"d00bc6bc1ba4c222d\" class=\"panel-collapse collapse \"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>Spolupr\u00e1ce nab\u00edz\u00ed \u0161irokou \u0161k\u00e1lu v\u00fdhod, kter\u00e9 jsou pops\u00e1ny v\u00fd\u0161e. Proto\u017ee r\u016fzn\u00e9 formy spolupr\u00e1ce maj\u00ed r\u016fzn\u00e9 p\u0159\u00ednosy, je d\u016fle\u017eit\u00e9 b\u00fdt otev\u0159en\u00fd ohledn\u011b vlastn\u00edch c\u00edl\u016f a respektovat c\u00edle partnera (partner\u016f). Pokud v\u0161ak forma spolupr\u00e1ce neodpov\u00edd\u00e1 c\u00edl\u016fm jednotliv\u00fdch partner\u016f, m\u016f\u017ee navazov\u00e1n\u00ed a udr\u017eov\u00e1n\u00ed partnerstv\u00ed v\u00e9st ke konflikt\u016fm mezi z\u00fa\u010dastn\u011bn\u00fdmi stranami (Jarzebowski et al. 2020). Pro ka\u017ed\u00fd potenci\u00e1ln\u00ed probl\u00e9m v\u0161ak existuje \u0159e\u0161en\u00ed. N\u011bkter\u00e9 v\u00fdzvy a rizika jsou b\u011b\u017en\u00e1 a jsou sou\u010d\u00e1st\u00ed ka\u017ed\u00e9 podnikatelsk\u00e9 \u010dinnosti:<\/p>\n<ul>\n<li><strong>Pot\u00ed\u017ee p\u0159i hled\u00e1n\u00ed vhodn\u00e9ho partnera:<\/strong> Nedostate\u010dn\u00e1 <em>osobn\u00ed zku\u0161enost<\/em> a sd\u00edlen\u00ed informac\u00ed mezi v\u00fdrobci m\u016f\u017ee zt\u00ed\u017eit rozpozn\u00e1n\u00ed spr\u00e1vn\u00fdch partner\u016f.<\/li>\n<li><strong>\u0158e\u0161en\u00ed<\/strong>: Pod\u011blte se o sv\u016fj n\u00e1pad v r\u00e1mci region\u00e1ln\u00ed s\u00edt\u011b mal\u00fdch v\u00fdrobc\u016f a po\u017e\u00e1dejte o <em>zprost\u0159edkov\u00e1n\u00ed kontakt\u016f<\/em> na potenci\u00e1ln\u00ed z\u00e1jemce nebo existuj\u00edc\u00ed iniciativy.<\/li>\n<li><strong>Doporu\u010den\u00ed:<\/strong> Dejte si na\u010das s pozn\u00e1v\u00e1n\u00edm potenci\u00e1ln\u00edch partner\u016f. Vyzkou\u0161ejte si spolupr\u00e1ci na jednotliv\u00fdch projektech, jako jsou pop-up obchody, st\u00e1nky, po\u0159\u00e1d\u00e1n\u00ed akc\u00ed, jako jsou farm\u00e1\u0159sk\u00e9 trhy apod. To umo\u017en\u00ed partner\u016fm poznat se navz\u00e1jem d\u0159\u00edve, ne\u017e se pust\u00ed do dlouhodob\u00e9 spolupr\u00e1ce s potenci\u00e1ln\u011b vy\u0161\u0161\u00edm finan\u010dn\u00edm rizikem.<\/li>\n<li><strong>Finan\u010dn\u00ed rizika<\/strong>: Spolupr\u00e1ce m\u016f\u017ee zahrnovat v\u00fdznamn\u00e9 finan\u010dn\u00ed investice, jako jsou sd\u00edlen\u00e9 stroje, za\u0159\u00edzen\u00ed, skladovac\u00ed prostory, obchody nebo dod\u00e1vkov\u00e1 vozidla. Pokud spolupr\u00e1ce nebude \u00fasp\u011b\u0161n\u00e1, mohou partne\u0159i utrp\u011bt finan\u010dn\u00ed ztr\u00e1ty. Nicm\u00e9n\u011b \u010d\u00edm v\u00edce se partne\u0159i d\u011bl\u00ed<br \/>\no finan\u010dn\u00ed z\u00e1t\u011b\u017e, t\u00edm ni\u017e\u0161\u00ed je individu\u00e1ln\u00ed riziko.<\/li>\n<li><strong>Doporu\u010den\u00ed: <\/strong>Nam\u00edsto finan\u010dn\u00edho p\u0159\u00edsp\u011bvku mohou b\u00fdt n\u011bkte\u0159\u00ed partne\u0159i schopni p\u0159isp\u011bt st\u00e1vaj\u00edc\u00edm vybaven\u00edm nebo za\u0159\u00edzen\u00edm v\u00fdm\u011bnou za poplatek nebo za vlastn\u00ed pracovn\u00ed dobu. To sni\u017euje pot\u0159ebn\u00e9 investice a finan\u010dn\u00ed rizika, zejm\u00e9na na za\u010d\u00e1tku spolupr\u00e1ce.<\/li>\n<li><strong>Udr\u017eov\u00e1n\u00ed tempa: <\/strong>Jako u ka\u017ed\u00e9ho podnik\u00e1n\u00ed m\u016f\u017ee b\u00fdt obt\u00ed\u017en\u00e9 udr\u017eet spolupr\u00e1ci v pr\u016fb\u011bhu \u010dasu, proto\u017ee partne\u0159i mohou ztratit z\u00e1jem nebo m\u00edt jin\u00e9 priority, co\u017e m\u016f\u017ee zt\u00ed\u017eit udr\u017een\u00ed dynamiky a kontinuity spolupr\u00e1ce.\n<ul>\n<li><strong>\u0158e\u0161en\u00ed<\/strong> Uv\u011bdomujte si r\u016fzn\u00e9 f\u00e1ze spolupr\u00e1ce a podle toho projekty a v\u00fdzvy \u0159i\u010fte. Ve f\u00e1zi navazov\u00e1n\u00ed spolupr\u00e1ce je d\u016fle\u017eit\u00e9 vypracovat pracovn\u00ed postupy. V dal\u0161\u00ed f\u00e1zi by se spolupr\u00e1ce m\u011bla zam\u011b\u0159it na r\u016fst a pot\u00e9 by m\u011bla n\u00e1sledovat f\u00e1ze ust\u00e1len\u00ed.<\/li>\n<li><strong>Doporu\u010den\u00ed<\/strong><strong>:<\/strong> Pro zaji\u0161t\u011bn\u00ed konkurenceschopnosti by m\u011blo prob\u011bhnout hodnocen\u00ed produkt\u016f a proces\u016f a posouzen\u00ed nov\u00fdch trh\u016f.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>Dal\u0161\u00ed v\u00fdzvy se t\u00fdkaj\u00ed konkr\u00e9tn\u011b partnerstv\u00ed. P\u0159ek\u00e1\u017ekami pro dosa\u017een\u00ed c\u00edl\u016f spolupr\u00e1ce mohou b\u00fdt n\u00e1sleduj\u00edc\u00ed skute\u010dnosti. Pokud se vyskytnou,<br \/>\nje ot\u00e1zkou, zda lze interakci mezi partnery p\u0159izp\u016fsobit tak, aby byla spolupr\u00e1ce \u00fasp\u011b\u0161n\u00e1:<\/p>\n<ul>\n<li><strong>Financov\u00e1n\u00ed a investice <\/strong>mohou b\u00fdt hlavn\u00ed p\u0159ek\u00e1\u017ekou spolupr\u00e1ce v kr\u00e1tk\u00fdch dodavatelsk\u00fdch \u0159et\u011bzc\u00edch. Partne\u0159i mohou m\u00edt r\u016fzn\u00fd p\u0159\u00edstup ke zdroj\u016fm a financov\u00e1n\u00ed, co\u017e m\u016f\u017ee zt\u00ed\u017eit realizaci projekt\u016f nebo iniciativ.\n<ul>\n<li><strong>Hlavn\u00ed fakta<\/strong>: Obecn\u011b plat\u00ed, \u017ee intenzita spolupr\u00e1ce a stupe\u0148 integrace maj\u00ed p\u0159\u00edm\u00fd dopad na finan\u010dn\u00ed vazby mezi partnery.<\/li>\n<li><strong>\u0158e\u0161en\u00ed<\/strong><strong>: <\/strong>Jak bylo uvedeno v\u00fd\u0161e, finan\u010dn\u00ed z\u00e1t\u011b\u017e m\u016f\u017ee b\u00fdt omezena spoluprac\u00ed tedy sd\u00edlen\u00edm s partnery.<\/li>\n<li><strong>\u0158e\u0161en\u00ed<\/strong><strong>:<\/strong> Materi\u00e1ln\u00ed p\u0159\u00ednosy nebo p\u0159\u00edsp\u011bvky v podob\u011b pracovn\u00edch hodin mohou sn\u00ed\u017een\u00edm pr\u016fm\u011brn\u00e9 investice na partnera tak\u00e9 sn\u00ed\u017eit finan\u010dn\u00ed bari\u00e9ry.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Nedostatek d\u016fv\u011bry a komunikace <\/strong>m\u016f\u017ee m\u00edt negativn\u00ed dopad na spolupr\u00e1ci. Dobr\u00fd vztah zalo\u017een\u00fd na d\u016fv\u011b\u0159e je d\u016fle\u017eit\u00fdm z\u00e1kladem \u00fasp\u011b\u0161n\u00e9 spolupr\u00e1ce.\n<ul>\n<li><strong>\u0158e\u0161en\u00ed<\/strong>: Otev\u0159en\u00e1 a \u010dast\u00e1 komunikace a transparentn\u00ed zp\u016fsob pr\u00e1ce v r\u00e1mci partnerstv\u00ed m\u016f\u017ee zabr\u00e1nit ztr\u00e1t\u011b d\u016fv\u011bry. Dobr\u00e1 komunikace je proto pro efektivn\u00ed spolupr\u00e1ci nezbytn\u00e1.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Spolupr\u00e1ce vy\u017eaduje koordinaci a rozhodov\u00e1n\u00ed <\/strong>mezi partnery, co\u017e m\u016f\u017ee b\u00fdt obt\u00ed\u017en\u00e9, pokud maj\u00ed partne\u0159i rozd\u00edln\u00e9 c\u00edle a priority. D\u016fsledkem mohou b\u00fdt zpo\u017ed\u011bn\u00ed a neshody, kter\u00e9 mohou br\u00e1nit spolupr\u00e1ci.\n<ul>\n<li><strong>Doporu\u010den\u00ed<\/strong>: V tomto p\u0159\u00edpad\u011b bude pravd\u011bpodobn\u011b lep\u0161\u00edm p\u0159\u00edstupem kooperace. Vztah v\u00edce zam\u011b\u0159en\u00fd na trh, flexibiln\u00ed vztahy mezi kupuj\u00edc\u00edm a prod\u00e1vaj\u00edc\u00edm nebo dokonce smluvn\u00ed vztahy t\u00fdkaj\u00edc\u00ed se v\u00fdroby nebo prodeje ur\u010dit\u00e9ho mno\u017estv\u00ed produktu, m\u016f\u017eou sn\u00ed\u017eit pot\u0159ebu koordinace a rozhodov\u00e1n\u00ed a definovat jasn\u00e9 sankce za zpo\u017ed\u011bn\u00ed nebo jin\u00e9 konflikty.<\/li>\n<\/ul>\n<\/li>\n<li>Spolupr\u00e1ci mohou br\u00e1nit <strong>kulturn\u00ed a hodnotov\u00e9 rozd\u00edly<\/strong> mezi partnery. R\u016fzn\u00e9 organizace a jednotlivci mohou m\u00edt odli\u0161n\u00e9 zp\u016fsoby pr\u00e1ce<br \/>\na komunikace, co\u017e m\u016f\u017ee v\u00e9st k nedorozum\u011bn\u00edm a pot\u00ed\u017e\u00edm p\u0159i spole\u010dn\u00e9 pr\u00e1ci.<\/p>\n<ul>\n<li><strong>Doporu\u010den\u00ed<\/strong>: P\u0159i tzv. s\u00ed\u0165ov\u00e9 a hierarchick\u00e9 spolupr\u00e1ci je d\u016fle\u017eit\u00e9 m\u00edt jasn\u00e9 dohody.<\/li>\n<li><strong>\u0158e\u0161en\u00ed<\/strong>: Pokud st\u00e1le p\u0159etrv\u00e1v\u00e1 probl\u00e9m se spole\u010dn\u00fdm porozum\u011bn\u00edm, m\u016f\u017ee b\u00fdt \u0159e\u0161en\u00edm spolupr\u00e1ce orientovan\u00e1 na trh.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Nedostatek znalost\u00ed o tom, jak pou\u017e\u00edvat digit\u00e1ln\u00ed \u0159e\u0161en\u00ed: <\/strong>V\u00fdrobci mus\u00ed pou\u017e\u00edvat r\u016fzn\u00e9 n\u00e1stroje pro v\u00fdm\u011bnu informac\u00ed se z\u00e1kazn\u00edky a dal\u0161\u00edmi z\u00fa\u010dastn\u011bn\u00fdmi stranami (trhy, telefonn\u00ed a emailov\u00e1 komunikace, webov\u00e9 str\u00e1nky, soci\u00e1ln\u00ed m\u00e9dia atd.).\n<ul>\n<li><strong>Hlavn\u00ed fakta:<\/strong> Digit\u00e1ln\u00ed infrastruktura je \u010dasto z\u00e1kladem pro jak\u00fdkoli syst\u00e9m pl\u00e1nov\u00e1n\u00ed podnikov\u00fdch zdroj\u016f, logistiku, internetov\u00e9 obchody atd. Je proto d\u016fle\u017eit\u00e9 porozum\u011bt pot\u0159eb\u00e1m spolupr\u00e1ce na jedn\u00e9 stran\u011b a u\u017eivatelsk\u00e9 zku\u0161enosti z\u00e1kazn\u00edk\u016f nebo obchodn\u00edch partner\u016f na stran\u011b druh\u00e9. Vyu\u017e\u00edv\u00e1n\u00ed digit\u00e1ln\u00edch \u0159e\u0161en\u00ed je dobr\u00fdm p\u0159\u00edkladem v\u00fdhod partnerstv\u00ed, proto\u017ee umo\u017e\u0148uje zem\u011bd\u011blc\u016fm soust\u0159edit se na produkci. M\u00edsto toho, aby se zab\u00fdvali cel\u00fdm IT syst\u00e9mem, mus\u00ed pou\u017e\u00edvat pouze rozhran\u00ed k digit\u00e1ln\u00edmu \u0159e\u0161en\u00ed spolupr\u00e1ce.<\/li>\n<li><strong>\u0158e\u0161en\u00ed<\/strong>: Pokud chyb\u00ed dostate\u010dn\u00e1 znalost digit\u00e1ln\u00edch \u0159e\u0161en\u00ed v\u010detn\u011b provozn\u00edch dovednost\u00ed, v\u00a0r\u00e1mci spolupr\u00e1ce by m\u011bl b\u00fdt investov\u00e1n \u010das a\/nebo pen\u00edze do identifikace spr\u00e1vn\u00fdch \u0159e\u0161en\u00ed.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/div><\/div><\/div><style type=\"text\/css\">.fusion-accordian  #accordion-7111-1 .panel-49eb81208d06bac92 .panel-title a{}.fusion-accordian  #accordion-7111-1 .panel-49eb81208d06bac92 .toggle-content{}<\/style><div class=\"fusion-panel panel-default panel-49eb81208d06bac92\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\"><a aria-expanded=\"false\" aria-controls=\"49eb81208d06bac92\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-7111-1\" data-target=\"#49eb81208d06bac92\" href=\"#49eb81208d06bac92\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Kapitola 5: Doporu\u010den\u00ed pro spolupr\u00e1ci<\/span><\/a><\/h4><\/div><div id=\"49eb81208d06bac92\" class=\"panel-collapse collapse \"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>Jak ji\u017e bylo uvedeno, spolupr\u00e1ce je \u010dasto kl\u00ed\u010dem k \u00fasp\u011bchu KD\u0158. Na z\u00e1klad\u011b v\u00fd\u0161e uveden\u00fdch faktor\u016f \u00fasp\u011bchu a p\u0159ek\u00e1\u017eek je t\u0159eba m\u00edt na pam\u011bti, \u017ee KD\u0158 jsou z hlediska sv\u00e9 struktury velmi r\u016fznorod\u00e9. Jak\u00e1koli opat\u0159en\u00ed na podporu spolupr\u00e1ce nebo kooperace v r\u00e1mci t\u011bchto iniciativ proto mus\u00ed zohled\u0148ovat organiza\u010dn\u00ed strukturu, c\u00edle a \u010dinnosti \u0159et\u011bzce (Jarzebowski et al. 2020). Zem\u011bd\u011blci by m\u011bli\/mus\u00ed p\u0159i uzav\u00edr\u00e1n\u00ed spolupr\u00e1ce a b\u011bhem jej\u00ed realizace zohled\u0148ovat r\u016fzn\u00e9 aspekty:<\/p>\n<ul>\n<li><strong>Jasn\u00e9 z\u00e1m\u011bry a c\u00edle: <\/strong>Zem\u011bd\u011blci by m\u011bli stanovit jasn\u00e9 z\u00e1m\u011bry a c\u00edle spolupr\u00e1ce a zajistit, aby v\u0161ichni partne\u0159i tyto c\u00edle sd\u00edleli a byli odhodl\u00e1ni na nich pracovat. V\u0161ichni spolupracuj\u00edc\u00ed partne\u0159i by m\u011bli m\u00edt jasn\u011b definovan\u00e9 role a povinnosti a m\u011bli by ch\u00e1pat, jak jejich \u010dinnost p\u0159isp\u00edv\u00e1 k celkov\u00e9mu \u00fasp\u011bchu spolupr\u00e1ce.<\/li>\n<li><strong>Sd\u00edlen\u00e1 vize a hodnoty:<\/strong> Spolupr\u00e1ce by m\u011bla m\u00edt spole\u010dnou vizi a hodnoty, kter\u00e9 jsou v souladu s\u00a0jej\u00edmi c\u00edli.<\/li>\n<li><strong>Dodr\u017eov\u00e1n\u00ed pr\u00e1vn\u00edch p\u0159edpis\u016f a na\u0159\u00edzen\u00ed<\/strong>: V\u00a0r\u00e1mci spolupr\u00e1ce by m\u011blo b\u00fdt zaji\u0161t\u011bno dodr\u017eov\u00e1n\u00ed p\u0159\u00edslu\u0161n\u00fdch z\u00e1kon\u016f a p\u0159edpis\u016f, v\u010detn\u011b pracovn\u011bpr\u00e1vn\u00edch p\u0159edpis\u016f, p\u0159edpis\u016f o bezpe\u010dnosti a ochran\u011b zdrav\u00ed p\u0159i pr\u00e1ci a p\u0159edpis\u016f o ochran\u011b \u017eivotn\u00edho prost\u0159ed\u00ed.<\/li>\n<li><strong>Financov\u00e1n\u00ed a investice:<\/strong> Zem\u011bd\u011blci by si m\u011bli b\u00fdt v\u011bdomi finan\u010dn\u00edch a provozn\u00edch rizik, jako jsou zpo\u017ed\u011bn\u00ed nebo naru\u0161en\u00ed provozu dodavatelsk\u00e9ho \u0159et\u011bzce, m\u011bli by je um\u011bt \u0159\u00eddit a b\u00fdt p\u0159ipraveni je zm\u00edr\u0148ovat. Spolupr\u00e1ce by m\u011bla m\u00edt jasn\u00fd pl\u00e1n financov\u00e1n\u00ed a investic, v\u010detn\u011b rozpo\u010dtu a jejich zdroj\u016f.<\/li>\n<li><strong>Flexibilita a p\u0159izp\u016fsobivost: <\/strong>Potravinov\u00fd syst\u00e9m a trh se neust\u00e1le vyv\u00edj\u00ed a aby spolupr\u00e1ce byla \u00fasp\u011b\u0161n\u00e1, mus\u00ed b\u00fdt flexibiln\u00ed a p\u0159izp\u016fsobiv\u00e1. To zahrnuje otev\u0159enost v\u016f\u010di zp\u011btn\u00e9 vazb\u011b a prov\u00e1d\u011bn\u00ed \u00faprav podle pot\u0159eby<strong>.<\/strong><\/li>\n<li><strong>Dlouhodob\u00e1 \u017eivotaschopnost:<\/strong> Zem\u011bd\u011blci by m\u011bli zv\u00e1\u017eit dlouhodobou \u017eivotaschopnost spolupr\u00e1ce a zajistit, aby byla udr\u017eiteln\u00e1<br \/>\na dlouhodob\u011b odoln\u00e1. Spolupr\u00e1ce by m\u011bla m\u00edt pl\u00e1n pro zachov\u00e1n\u00ed kontinuity, v\u010detn\u011b ur\u010den\u00ed potenci\u00e1ln\u00edch n\u00e1stupc\u016f pro p\u0159\u00edpad, \u017ee by kl\u00ed\u010dov\u00ed partne\u0159i spolupr\u00e1ci opustili.<\/li>\n<li><strong>Hodnocen\u00ed a monitoring:<\/strong> Spolupr\u00e1ce by m\u011bla m\u00edt pl\u00e1n pro hodnocen\u00ed a monitorov\u00e1n\u00ed pokroku a pro \u00fapravy v\u00a0p\u0159\u00edpad\u011b pot\u0159eby.<\/li>\n<li><strong>Siln\u00e9 veden\u00ed a \u0159\u00edzen\u00ed:<\/strong> Spolupr\u00e1ce by m\u011bla m\u00edt siln\u00e9 veden\u00ed a management pro zaji\u0161t\u011bn\u00ed jej\u00ed dobr\u00e9 koordinace, struktury a \u0159\u00edzen\u00ed.<\/li>\n<li><strong>Komunikace a d\u016fv\u011bra:<\/strong> Zem\u011bd\u011blci by m\u011bli nav\u00e1zat otev\u0159enou komunikaci a pracovat na budov\u00e1n\u00ed d\u016fv\u011bry se sv\u00fdmi partnery. To se t\u00fdk\u00e1 transparentnosti jejich z\u00e1m\u011br\u016f a ochotu naslouchat obav\u00e1m a n\u00e1pad\u016fm ostatn\u00edch. Partne\u0159i by m\u011bli b\u00fdt transparentn\u00ed ohledn\u011b sv\u00fdch z\u00e1m\u011br\u016f a ochotn\u00ed sd\u00edlet informace a zdroje.<\/li>\n<li><strong>Nerovnov\u00e1ha sil:<\/strong> Zem\u011bd\u011blci by si m\u011bli b\u00fdt v\u011bdomi nerovnov\u00e1hy sil mezi partnery a pracovat na tom, aby v\u0161ichni partne\u0159i m\u011bli stejn\u00fd pod\u00edl na rozhodov\u00e1n\u00ed a p\u0159\u00edstupu ke zdroj\u016fm.<\/li>\n<li><strong>Zapojen\u00ed komunity:<\/strong> Zem\u011bd\u011blci by m\u011bli zv\u00e1\u017eit roli zapojen\u00ed komunity a zajistit, aby spolupr\u00e1ce byla inkluzivn\u00ed a prosp\u011b\u0161n\u00e1 pro m\u00edstn\u00ed komunitu.<\/li>\n<\/ul>\n<p><u>U\u017eite\u010dn\u00e9 odkazy:<\/u><\/p>\n<ul>\n<li>EIP-AGRI (2019) online: eip-agri_brochure_short_food_supply_chains_2019_en_web.pdf (europa.eu).<\/li>\n<li>Gereffi, G. Humpfrey, J. and Sturgeon, T. (2005): The Governance of Global Value Chains. Review of International Political Economy 12 (1): 78-104<\/li>\n<li>Halkier and James (2022): Learning, adaptation and resilience: The rise and fall of local food networks in Denmark. Journal of Rural Studies (95) 294\u2013301.<\/li>\n<li>Jarzebowski, S., Bourlakis, M. and A. Bezat-Jarzebowska (2020): Short Food Supply Chains (SFSC) as Local and Sustainable Systems. Sustainability (12): 1-13.<\/li>\n<li>Kleine J\u00e4ger, J. and L. Piscicelli (2021): Collaborations for circular food packaging: The set-up and partner selection process. Sustainable Production and Consumption (26): 733\u2013740.<\/li>\n<li>Martens, K., S. Rogga, J. Zscheischler, B. P\u00f6lling, A. Obersteg and A. Piorr (2022): New Hybrid Cooperation Models for Short Food-Supply Chains\u2014Providing a Concept for Assessing Sustainabili-ty Transformation in the Urban-Rural Nexus. Land (11) 1-24.<\/li>\n<li>Nsamzinshuti, A., Janjevic, M., Rigo, N., and A. Ndiaye (2017): Logistics collaboration solutions to improve short food supply chain-Solution performance. Proceedings of the 3rd World Confe-rence on Supply Chain Management (2) 57-69.<\/li>\n<li>Pascucci S., D. Dentoni, A. Lombardi and L. Cembalo (2016): Sharing values or sharing costs? Understanding consumer participation in alternative food networks. NJAS &#8211; Wageningen Journal of Life Sciences (78) 47\u201360.<\/li>\n<li>Renkema, M. and P. Hillefofth (2022): Intermediate short food supply chains: a systematic review. British Food Journal (124) 541-558.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:30px;width:100%;\"><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-4{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-4 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-4{width:100% !important;order : 0;}.fusion-builder-column-4 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:768px) {.fusion-body .fusion-builder-column-4{width:100% !important;order : 0;}.fusion-builder-column-4 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_2_3 2_3 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div style=\"width: 100%;\"><div style=\"position: relative; 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